Academic Appointments


  • Professor, Marketing

2017-18 Courses


All Publications


  • DO PHARMACISTS BUY BAYER? INFORMED SHOPPERS AND THE BRAND PREMIUM QUARTERLY JOURNAL OF ECONOMICS Bronnenberg, B. J., Dube, J., Gentzkow, M., Shapiro, J. M. 2015; 130 (4): 1669-1726

    View details for DOI 10.1093/qje/qjv024

    View details for Web of Science ID 000365535400003

  • Measuring long-run marketing effects and their implications for long-run marketing decisions MARKETING LETTERS Bronnenberg, B. J., Dube, J. P., Mela, C. F., Albuquerque, P., Erdem, T., Gordon, B., Hanssens, D., Hitsch, G., Hong, H., Sun, B. 2008; 19 (3-4): 367-382