Precourt Institute for Energy


Showing 1-44 of 44 Results

  • Michael G. Borja

    Michael G. Borja

    Finance and Administration Manager, Precourt Institute for Energy

    BioA native to the Central Valley, Michael G. Borja developed a career focus within business/finance during his undergrad experience at UC Davis, earning a BS in Economics. Michael started his Stanford career supporting first and second year student programs as part of the business unit for Stanford Introductory Studies with the Vice Provost Office for Undergraduate Education (VPUE). He then transitioned into the operations with Stanford Energy. As a contributing member with the Precourt Institute for Energy, Michael is proud to support the operations of several upcoming and groundbreaking achievements within energy research.

  • Jimmy Chen

    Jimmy Chen

    Managing Director, SECA - Stanford Energy Corporate Affiliates, Precourt Institute for Energy

    BioJimmy Chen is responsible for developing and managing the Stanford Energy Corporate Affiliate (SECA) program, and establishing engagements for corporations and other organizations that have an interest in collaborating with Stanford on energy and energy-related research. As Managing Director of SECA, he serves as a Director for Stanford’s Precourt Institute for Energy. Besides previously being the founding Managing Director for the Precourt Institute’s Bits and Watts Initiative, he currently serves the Managing Director of the Stanford StorageX Initiative and is on the leadership team of the Stanford Hydrogen Focus Group.

    He has a broad background in energy and technology, specializing in technology and product development. He has held technical positions at Lawrence Berkeley Labs, GTE Labs, and AT&T Bell Labs, and technology executive positions at both start-ups and Fortune 500 companies, including FormFactor and Eaton.

    His teaching responsibilities include lecturing for Stanford’s Materials Science & Engineering department, and launching a Hydrogen Seminar Course in Energy Resources Engineering. He received his PhD degree from MIT and his MS degree from the University of California, Berkeley both in materials science and engineering, and his BS degree from the University of California, Berkeley in electrical engineering.

  • Justine Dachille

    Justine Dachille

    Understand Energy Program Manager, Precourt Institute for Energy

    Current Role at StanfordUnderstand Energy, Program Manager

  • David Danielson

    David Danielson

    Adjunct Professor, Department of Energy Resources Engineering - Energy Resources Engineering

    BioDavid T. Danielson became a Precourt energy scholar at Stanford in 2016. With Stuart Macmillan and Joel Moxley, Dave co-teaches the yearlong course "Energy Transformation Collaborative." This project-based course provides a launchpad for the creation and development of transformational energy ventures. Interdisciplinary student teams research, analyze and refine detailed plans for high-impact opportunities in the context of the new energy venture development framework offered in this course.

    Since January 2017, Dave has been managing director of Breakthrough Energy Ventures, a $1 billion fund focused on fighting climate change by investing in clean energy innovation.

    From 2012 to 2016, Dave was assistant secretary of the U.S. Department of Energy’s Office of Energy Efficiency & Renewable Energy. There, he directed the U.S. government’s innovation strategy in the areas of sustainable transportation, renewable power, energy efficiency and clean-energy manufacturing, investing about $2 billion annually into American clean-energy innovation. He is considered a global expert in the development of next generation clean-energy technologies and the creation of new R&D and organizational models for high-impact clean energy innovation.

    Prior to being appointed by President Obama as assistant secretary, Dave was the first hire at DOE’s Advanced Research Projects Agency– Energy (ARPA-E), a funding agency that focuses on the development of high-risk, high-reward clean-energy technologies. Prior to his government service, he was a clean-energy venture capitalist and, as a PhD student at MIT, was the founder and president of the MIT Energy Club.

  • Jeffrey Decker

    Jeffrey Decker

    Program Director, Precourt Institute for Energy

    BioJeff Decker is the Program Director for Hacking for Defense and co-teaches Hacking for Defense. Jeff served in the U.S. Army as a 2nd Ranger Battalion light infantry squad leader in Iraq and Afghanistan. Following his service, he earned his doctorate in International Relations from Bond University in Australia, where he wrote his dissertation “Enhancing the Effectiveness of Private Military Contractors.” Jeff conducted research analysis in national security and international affairs at the RAND Corporation. Jeff’s current research focuses on defense innovation, dual-use technologies, and fostering defense-industry partnerships.

  • Carey deRafael

    Carey deRafael

    Chief of Staff, Director Finance and Operations, Precourt Institute for Energy

    BioCarey serves as the Precourt Institute for Energy Chief of Staff where he supports the Institute’s faculty and staff to accomplish the mission and goals of the Institute. He oversees operations for the Institute and its related energy research centers and educational programs. Carey works with the Institute’s faculty Director and the other senior members to develop and implement strategic objectives and he represents the institute’s interests with other Stanford units and external organizations.

    Previously, Carey was the Director of Finance and Administration at Signature Therapeutics, a startup initially founded on a Stanford invention that evolved into a pharmaceutical company. He was part of the founding team and was responsible for developing, leading and managing the company’s accounting, administrative, human resources, information technology, and facilities departments. Prior to that, Carey was with Stanford’s Office of Technology Licensing transferring Stanford inventions and intellectual property to industry for commercial development.

    In addition to his professional association with Stanford, Carey is a Stanford alumnus. His wife, Bernadette, is the Director for Facilities and Hospitality at the Stanford Graduate School of Business. For fun, Carey serves as the commissioner for the Stanford summer softball league that supports more than five hundred Stanford community players.

  • Joshua Dimon

    Joshua Dimon

    Social Science Research Scholar, Precourt Institute for Energy

    BioJoshua Dimon is a Social Science Research Scholar working with the California-Global Energy, Water and Infrastructure Innovation Initiative (CGEWI3) at the Precourt Institute for Energy, Stanford University. Joshua has worked on international energy policy, access, and the externalities of production for the last twenty years. His work with CGEWI3 focuses on evolving climate and energy policy in California, Baja California, the U.S., and Mexico, and how to ensure equity is built into rapid decarbonization pathways. Joshua is also committed to the translational work of connecting energy system and climate resiliency innovations in the academy with on-the-ground needs of those on the frontlines of climate change impacts, such as the communities facing increasing wildfire risk in California, and the firefighters protecting them.

    Prior to joining the Precourt Institute for Energy, Joshua was a post-doctoral scholar at the Bill Lane Center for the American West, where he analyzed distributional trends in criteria air pollutant emissions and California’s energy and climate policies in the San Diego-Tijuana metropolitan region. He received his Ph.D. from the Department of Environmental Science, Policy and Management at U.C. Berkeley in 2016. His dissertation analyzes the evolution of governance institutions and policies guiding oil and gas development in northern Mozambique, the cumulative social and environmental impacts of this development, and changing relationships between local authorities and citizens at the sites of production. He also holds a Bachelor of Science from U.C. Berkeley in Conservation and Resource Studies.

  • Mark Golden

    Mark Golden

    Director of Communications, Precourt Institute for Energy

    BioMark Golden's principal responsibility is to inform the public about energy research and education at Stanford through articles, press releases, social media, Stanford Energy newsletter, printed materials and presentations. Mark also aids reporters writing about energy. Mark began work at Stanford in 2011, when he joined the Precourt Institute's communications team as a writer.

    Before coming to Stanford, Mark taught in the San Francisco public schools for several years, and he was a reporter for Dow Jones & Co. for 10 years, primarily covering the U.S. natural gas and power industries. Previously he worked in Kiev, Ukraine, editing a weekly news magazine on that country's economic and political development. He also worked for Columbia University writing on public health research.

  • Diana Gragg

    Diana Gragg

    Managing Director, Precourt Institute for Energy

    Current Role at StanfordManaging Director, Explore Energy, Precourt Institute for Energy
    Core Lecturer, Civil and Environmental Engineering

  • Arpita Kalra

    Arpita Kalra

    Program Manager, Precourt Institute for Energy

    BioArpita Kalra is a program manager at the Precourt Institute for Energy. In this role she supports the Institute's outreach efforts and manages current and upcoming external engagement programs. Prior to Stanford, she worked in the advertising industry as a media planner and buyer where she developed and executed marketing campaigns across print, electronic and social media. Arpita holds a masters in Marketing Communications from the Mudra Institute of Communications, Ahmedabad (MICA) in India and a bachelors in Statistics from Delhi University.

  • Lizzy Kolar

    Lizzy Kolar

    Bits & Watts Program Manager, Precourt Institute for Energy

    BioLizzy is the Program Manager for the Bits & Watts Initiative at the Precourt Institute for Energy. In June 2021, Lizzy completed her master’s degree in Stanford’s Sustainable Design and Construction program. In 2015, Lizzy received her bachelor’s degree in mechanical engineering from West Virginia University, then joined the Edison Engineering Leadership Development Program at General Electric. She left GE in 2017 to manage the installation of a clean-water center and solar mini-grid in Sierra Leone, Africa. After returning to the US, Lizzy worked for Ameresco where she developed design portfolios to reduce water and energy consumption for military base housing. In 2020, Lizzy interned with Bits & Watts where she researched the viability of widespread microgrid deployment across the US.

  • Amory B Lovins

    Amory B Lovins

    Adjunct Professor, Civil and Environmental Engineering

    BioPhysicist Amory Lovins (1947– ) is Cofounder (1982) and Chairman Emeritus, and was Chief Scientist (2007–19), of Rocky Mountain Institute (www.rmi.org), with which he continues to collaborate as an independent contractor and a Trustee. He has designed numerous superefficient buildings, vehicles, and industrial plants, and synthesized an "integrative design" method and practice that can make the energy efficiency resource severalfold larger, yet cheaper, often with increasing returns. Since 1973 he has also advised major governments and firms in more than 70 countries on advanced energy efficiency and strategy, emphasizing efficiency, renewables integration, and the links between energy, resources, environment, security, development, and economy.

    Lovins has received the Blue Planet, Volvo, Zayed, Onassis, Nissan, Shingo, and Mitchell Prizes, MacArthur and Ashoka Fellowships, 12 honorary doctorates, the Heinz, Lindbergh, Right Livelihood, National Design, and World Technology Awards, many other energy and environment recognitions, and Germany’s highest civilian honor (the Officer’s Cross of the Order of Merit). A Harvard and Oxford dropout, former Oxford don, honorary US architect, Swedish engineering academician, and 2011–18 member of the US National Petroleum Council, he has taught at ten universities (most recently the US Naval Postgraduate School and Stanford (spring 2007 MAP/Ming Visiting Professor, then 2020–  Adjunct Professor of Civil and Environmental Engineering)—teaching only subjects he hasn’t formally studied, so as to cultivate beginner’s mind. In 2009, Time named him one of the world’s 100 most influential people, and Foreign Policy, one of the 100 top global thinkers. His most recent books, mostly coauthored, include Natural Capitalism (1999), Small Is Profitable (2002), Winning the Oil Endgame (2004), The Essential Amory Lovins (2011), and Reinventing Fire (2011). His avocations include fine-art landscape photography (the profession of his wife Judy Hill Lovins, www.judyhill.com), music, writing, orangutans, great-ape language, linguistics, and Taoist thought.

    COURSES: Lovins and CEE Adjunct Professor Dr. Holmes Hummel offered three courses or seminars in 2020–21 (the first and third wholly new, the second in its fifth Stanford version) applying whole-system thinking and integrative design for radical energy efficiency and profitable climate solutions:

    •Autumn term: CEE 107H, CEE 207H: "Applied Hope: Whole-Systems Thinking on Energy Solutions."
    •Winter term: CEE 107R, CEE 207R: "E^3: Extreme Energy Efficiency."
    •Spring term: CEE 107D, CEE 207D. "Scaling Integrative Design for Radical Energy Efficiency."

    The E^3 course is to be offered in winter and spring terms 2022.

    PUBLICATIONS

    Lovins has authored 31 books and over 750 papers in a wide range of disciplines. His recent peer-reviewed papers include:

    "How big is the energy efficiency resource?," Env. Res. Ltrs., Sep 2018, https://doi.org/10.1088/1748-9326/aad965
    "Recalibrating climate prospects," coauthored, Env. Res. Ltrs., Dec 2019, https://doi.org/10.1088/1748-9326/ab55ab
    "Can a virus and viral ideas speed the world's journey beyond fossil fuels?," Env. Res. Ltrs., Feb 2021, https://doi.org/10.1088/1748-9326/abc3f2
    "Reframing automotive fuel efficiency," SAE J-STEEP, Apr 2020, https://doi.org/10.4271/13-01-01-0004

    His Aug/Sep 2020 Electricity Journal interview on the future of electricity is at https://doi.org/10.1016/j.tej.2020.106827.
    His 11 Nov 2020 Precourt Institute for Energy seminar on "Integrative Design for Radical Energy Efficiency," with Dr. Holmes Hummel, is at https://energy.stanford.edu/events/special-energy-seminar-amory-lovins-holmes-hummel.
    Profitably abating heavy transport and industrial heat: https://www.rmi.org/profitable-decarb/ and https://sloanreview.mit.edu/article/decarbonizing-our-toughest-sectors-profitably/.

  • Maxine Lym

    Maxine Lym

    Senior Manager - Strategic Energy Alliance Programs, Precourt Institute for Energy

    BioMaxine organizes and leads the external and internal communication efforts for Stanford's Global Climate and Energy Project (GCEP), a key center within Precourt Institute for Energy (PIE). Reporting to the PIE Program and Outreach Manager, she manages programs that develop the interaction between GCEP investigators, sponsors and students. These include the Distinguished Lecturer series which facilitates the in-depth exchange of information between GCEP's leading researchers and members of the Sponsors’ R & D organization, and the Student Energy Lectures where GCEP-funded students develop their public speaking skills and learn to convey their technical research results to a broader audience. She also helps to coordinate the GCEP annual research symposium and is responsible for the GCEP Quarterly newsletter, and the project's marketing materials and media requests.

    Maxine was the second employee hired at GCEP in 2003. Prior to joining the Project, she worked as freelance producer in the Graduate School of Business at Stanford University and was the Creative Services Director at KTVU-TV, Channel 2, in the San Francisco Bay Area. She graduated with an A.B. degree in mass communications from the University of California at Berkeley.

  • Mark Patrick McVay

    Mark Patrick McVay

    Managing Director, Net-Zero Academy, Precourt Institute for Energy
    Staff, Precourt Institute for Energy

    BioMark joined Stanford Energy in January of 2020 to focus on business model innovation supporting energy transformation. He is working with students and faculty throughout Stanford on efforts to create solutions for Carbon Reduction and Sustainability goals in large organizations. Mark has spent his career in energy starting as a nuclear power engineer aboard an aircraft carrier. He most recently helped build and sell the energy analytics firm PowerAdvocate and currently serves on the boards of several energy related small companies. Mark earned an MBA from the Stanford GSB and an MS from the School of Engineering. He has a BS from the US Naval Academy.

  • Liang Min

    Liang Min

    Managing Director for the Bits and Watts Initiative, Precourt Institute for Energy

    Current Role at StanfordManaging Director for the Bits and Watts Initiative, Precourt Institute for Energy

  • Kaylee Ann Nguyen

    Kaylee Ann Nguyen

    Program Manager, Precourt Institute for Energy

    Current Role at StanfordProgram Manager, StorageX Initiative
    Program Manager, Precourt Pioneering Projects

  • Nilay Papila

    Nilay Papila

    Senior Program Manager, Precourt Institute for Energy

    BioNilay Papila is the research manager for Hacking for Defense at Stanford University. Nilay’s expertise is in research management, pre- and post-award services, university and industry cooperation, technology transfer, intellectual property, and technology commercialization.

    Prior to joining Stanford, she worked as the Founding Director of Technology Transfer Office at Ozyegin University in Istanbul. She also worked as the Manager of the Project Development Office at Sabanci University and Associate Director of Interdisciplinary Program Development Office at the University of Florida. She served as a national expert on the European Union 7th Framework Program (Marie Curie Actions) and an expert/evaluator at the Technology Transfer Support Program Group at the Science and Technology Council of Turkey.

    Nilay received her B.S. and M.S. degrees from the Aerospace Engineering Department of the METU in Ankara in 1994 and 1997, respectively. She got her Ph.D. from the Aerospace Engineering Department of the University of Florida in 2001.

    Nilay is a Zonta International Amelia Earhart Fellow (2000), NCURA (National Council of Research Administration) Global Fellow at Stanford University (2018) and certified Registered Technology Transfer Professional (RTTP) (2018).

  • Bianca Dilip Patel

    Bianca Dilip Patel

    Assistant Director, Explore Energy, Precourt Institute for Energy

    BioBianca Patel is an Assistant Director at the Precourt Institute for Energy. She develops and leads Explore Energy, an interdisciplinary energy education program that spans Stanford’s eight schools. Bianca comes to Precourt with a background in sustainable development; she has worked with communities across the US and globally on development policies and programs, primarily as they intersect with climate and energy, education, and social justice.

    Bianca received her MA in Development Practice from Emory University and BS in Public Health from The University of Texas at Austin. She was also a Fulbright Scholar in Malaysia.

  • Blas L. Pérez Henríquez

    Blas L. Pérez Henríquez

    Senior Research Scholar

    BioBlas L. Pérez Henríquez founded and serves as Director of the California-Global Energy, Water & Infrastructure Innovation Initiative at Stanford University, sponsored by the Precourt Institute for Energy and the Bill Lane Center for the American West, focusing on regional low-carbon development opportunities. His research and teaching centers on policy analysis to advance clean innovation through novel technological, business, policy, and social solutions for a new clean economy and a net zero, carbon neutral future. He is a Senior Research Scholar at the Precourt Institute for Energy at Stanford University and leads the Stanford | Mexico Clean Economy 2050 program.

    He is also the faculty director of the Local Governance Summer Institute @ Stanford (LGSI) and of the Smart City: Policy, Strategy and Innovation Institute @ Stanford. He is a Distinguished Visiting Professor at the School of Engineering and Sciences of the Technological Institute of Superior Studies of Monterrey (ITESM) in Monterrey, Nuevo Leon, Mexico, and has served as Senior Visiting Research Fellow at the Grantham Research Institute on Climate and the Environment at the London School of Economics and Political Science (LSE) in London, United Kingdom, and as Guest Professor at the Centre of Economics Research and Teaching (CIDE) in Mexico City, Mexico.

    He is the author of “Environmental Commodities and Emissions Trading: Towards a Low Carbon Future,” Resources for the Future – RFF Press/Routledge, Washington, DC (2013) and co-editor of “Carbon Governance, Climate Change and Business Transformation,” Routledge Advances in Climate Change Research, Taylor & Francis Group, Oxford, UK (2015). He also co-edited the book "High-Speed Rail and Sustainability, Decision-making and the political economy of investment," Routlege Explorations in Environmental Studies, Taylor & Francis Group, Oxford, UK (2017). He has written on public-private environmental and energy collaboration in Silicon Valley, water-energy nexus, sustainable transportation and on the use of information technology to support environmental markets and smart policymaking.

    Pérez Henríquez is a member of the Distinguished Advisory Group of the Integrity Council for Voluntary Carbon Markets (IC-VCM), derived from the work of the Taskforce for Scaling Voluntary Carbon Markets (TSVCM) where he served as Member of the Board of Advisors. He is a member of the Mexico – United States Entrepreneurship & Innovation Council (MUSEIC), created through the High-Level Economic Dialogue between the presidents of the United States and Mexico. He serves as the U.S. Co-chair of the MUSEIC Energy & Sustainability Subcommittee. Pérez Henríquez is also on the International Advisory Board of Public Administration & Policy: An Asia-Pacific Journal. From 2002 to 2015, he directed UC Berkeley’s Center for Environmental Public Policy which he had founded, and was a faculty member of the Goldman School of Public Policy. He has served as an ex-officio member of the Goldman School advisory board (2002 -2012), and as a Quarterly Chair of the Commonwealth Club of California, the nation's oldest and largest public affairs forum.

    Pérez Henríquez holds a Masters and a Ph.D. in Public Policy from UC Berkeley, a law degree from the National Autonomous University of Mexico (UNAM), a diploma in Public Policy from the Autonomous Technological Institute of Mexico (ITAM), and a certificate in Compared Environmental US – EU Law & Policy from Indiana University, Leiden & Rotterdam Universities.

  • Sharon Hakeman Poore

    Sharon Hakeman Poore

    Understand Energy Project Manager, Precourt Institute for Energy

    Current Role at StanfordProject Manager, Understand Energy
    Precourt Institute for Energy

  • Lesley Ryan

    Lesley Ryan

    Web Developer, Precourt Institute for Energy

    BioLesley is the Web Developer for the Precourt Institute for Energy where she builds websites for the institute and its initiatives and centers. Before coming to Stanford, she was a Web Developer at the School of Engineering and Applied Sciences at Harvard University.

  • Nancy Sandoval

    Nancy Sandoval

    Executive Assistant, Precourt Institute for Energy

    BioNancy is the executive assistant to Sally Benson, Director of both the Precourt Institute for Energy and the Global Climate and Energy Project (GCEP). She supports her in all facets of her day-to-day working and administrative roles.

    Nancy started at Stanford University in 2003 with the inception of GCEP and is known as “GCEP Employee #1.” Before joining Stanford, she worked for many years as an administrative assistant at the U.S. Geological Survey in Menlo Park. She has a daughter and a son who are both graduates of Stanford University.

  • Richard Sassoon

    Richard Sassoon

    Executive Director, SEA, Precourt Institute for Energy

    BioRichard E. Sassoon is the Executive Director of the Strategic Energy Alliance under the Precourt Institute for Energy at Stanford. Prior to this role, he was the Managing Director of the Global Climate and Energy Project (GECP) at Stanford since November 2003. Dr. Sassoon has over 30 years of research and management experience in the fields of physical and analytical chemistry, as well as energy sciences.

    Prior to joining Stanford, Dr. Sassoon was Senior Scientist and Assistant Vice President at Science Applications International Corporation (SAIC), where he led systems integration efforts for nanotechnology applications. For many years, he was a contractor to the Department of Energy supporting the strategic planning and management of its environmental programs, and its hydrogen and renewable energy activities.

    Dr. Sassoon spent over a decade conducting research into photochemical solar energy conversion and storage systems, performing computer modeling of the catalytic processes involved in hydrogen production, and investigating technologies for cleanup of nuclear waste.

    Dr. Sassoon received his B.Sc. in Chemistry from Leeds University in the UK, and his Ph.D. in Physical Chemistry from the Hebrew University of Jerusalem in Israel. He conducted his post-doctoral activities at the University of Notre Dame. Dr. Sassoon has authored over 20 research papers in peer-reviewed journals, has received several awards including the Gabriel Stein award for outstanding research during his Ph.D. studies.

  • Alicia Seiger

    Alicia Seiger

    Managing Director, Sustainable Finance Initiative, Precourt Institute for Energy

    Current Role at StanfordLecturer, Stanford Law School; Deputy Director Steyer-Taylor Center for Energy Policy and Finance; Managing Director, Precourt Institute Sustainable Finance Initiative.

  • Katherine Maureen Taflan

    Katherine Maureen Taflan

    Program Manager, Precourt Institute for Energy

    Current Role at StanfordProgram Manager, Precourt Institute for Energy

  • Tracy Turner

    Tracy Turner

    Program Manager, SECA - Stanford Energy Corporate Affiliates, Precourt Institute for Energy

    Current Role at StanfordProgram Manager, Stanford Energy Corporate Affiliates (SECA)
    Precourt Institute for Energy

  • Clare Wildenborg

    Clare Wildenborg

    Sr. Associate Director, Environment & Energy Institutes, Development - Hospital

    BioClare Wildenborg is Senior Associate Director of Development for Energy and Environment Institutes at Stanford University. She originally joined Stanford’s Office of Development in 2005 as a member of the External Relations team at Stanford Law School and later served as the Assistant Director of External Relations for the Multidisciplinary Initiatives during The Stanford Challenge.

    Clare earned a BA in English from Loras College in Dubuque, IA and an MA in English from Winona State University in Winona, MN.

  • Wahila Wilkie

    Wahila Wilkie

    Explore Energy Program Manager, Precourt Institute for Energy

    Current Role at StanfordExplore Energy Initiative, Program Manager

  • Cynthia Williams

    Cynthia Williams

    Assistant Director, External Engagement, Precourt Institute for Energy

    Current Role at StanfordAssistant Director, External Engagement, Stanford Precourt Institute for Energy

  • Miki Yu

    Miki Yu

    Marketing and Outreach Manager, Precourt Institute for Energy

    BioMiki Yu joined Precourt Institute for Energy (PIE) as an Event and Outreach Program Planner. In this role she will help shape the programs that PIE, TomKat Center and GCEP offer as they build greater visibility within the Stanford community, the energy community at large, and throughout the world.

    Miki started at Stanford working for the Office of Development in 2002, where she reported to the Vice President’s office. She then joined the Stanford Challenge Campaign as an initial team member, working with OOD partners and engaging volunteers and donors at every stage to build and direct momentum for The Stanford Challenge campaign. She was instrumental in executing the Leading Matters component of the campaign, which achieved record breaking attendance and engagement results.