Bio

Seasoned Financial Services Executive | Fintech Transformation Leader | Enterprise Sales Strategist

With over 30 years in banking and fintech, I specialize in driving enterprise sales growth through AI-powered solutions, cloud modernization, and strategic architecture for global financial institutions. As Director of Enterprise Architecture at Fiserv, I lead LATAM teams in designing scalable fintech and payments platforms like SignatureNext, FirstVision, and Finxact, partnering with C-suite executives to accelerate digital transformation, enhance security, and deliver exceptional customer experiences. My presales expertise includes shaping architectures for multimillion-dollar deals, conducting executive workshops, and guiding seamless integrations aligned with TOGAF and BIAN standards.

At Oracle for 26 years, I held progressive leadership roles, culminating in Director of Presales and Architecture for Banking Applications in LATAM. Key achievements include:

- Achieving 70% YoY revenue growth ($47M+ ARR) by spearheading AI-driven cloud strategies for core banking, financial crime, and finance modernization, delivering double-digit OpEx savings and decommissioning 65% of redundant data silos.

- Growing market share by 45-72% across risk, compliance, and core banking solutions, adding 30+ clients and reducing risk exposure by 21% via predictive AI frameworks.
Boosting partner ecosystems with 20+ C-level alliances and 120% ISV adoption, mentoring sales teams to elevate win rates in complex deals across Mexico, Brazil, and LATAM.
Positioning Oracle as an AI leader, accelerating adoption by 30% and improving competitive win rates by 25%, with 90% customer retention (NPS 70%).

Starting my career at Banco Santander as FP&A MIS Manager, I built foundational expertise in financial planning, core banking operations, and data-driven decision-making.

My deep banking knowledge spans payments, credit/debit cards, risk management, compliance, and treasury solutions, with proven success in eliminating manual processes, optimizing transaction throughput, and shortening product launch timelines by 40%.

Core strengths in enterprise sales: C-level stakeholder engagement, revenue growth leadership, go-to-market strategies, and partner development.

Currently enrolled in Stanford's Executive Program (Oct 2025–Feb 2026), I'm passionate about innovation, profitability, and reimagining financial services.

Fluent in Spanish, English, and Portuguese.

Let's connect to explore how I can drive your organization's next phase of growth!

LinkedIn profile: https://www.linkedin.com/in/luis-arturo-diaz-fs