Bio


Mark is a web and technology leader with experience at Cisco, Hewlett-Packard, Universal Studios, executive consulting, higher education and startups. As the Director of Web Services for Stanford University School of Medicine, Mark leads and evangelizes the public digital presence for 800+ websites while providing operational leadership for user experience, design, SEO, analytics, content strategy, search, blog, online video, wiki services and Web author community development. His primary focus for the last several years has been working extensively with web platforms, most recently with Adobe Experience Manager.

Current Role at Stanford


Director, Web Services
School of Medicine

Mark leads and evangelizes the public digital presence for 800+ websites while providing operational leadership for user experience, design, SEO, analytics, content strategy, search, blog, online video, wiki services and Web author community development.

Education & Certifications


  • MBA, University of Southern California, Information Systems, Finance (1998)
  • BA, Walla Walla College, Business Administration (Minor: Chemistry) (1993)

Projects


  • Web Transformation, Stanford Medicine, Stanford School of Medicine (September 1, 2013 - August 31, 2014)

    Location

    Palo Alto, CA

  • WordPress Cloud, Stanford Medicine, Stanford School of Medicine

    Location

    Palo Alto, CA

  • SaaS Video Platform, Stanford Medicine, Stanford School of Medicine

    Location

    Palo Alto, CA

    For More Information:

Personal Interests


Sailing, cycling, reading, music, golf, motorcycles

Professional Interests


Web and mobile app user experience, usability, responsive design, enterprise architecture, globalization, strategic planning

Work Experience


  • CTO, Executive VP, Igolping, Inc. (12/1/2010 - 2/24/2012)

    Location

    Fremont, CA

  • President, Keystone Media Group (11/1/2009 - 2/24/2012)

    Location

    San Jose, CA

  • Emerging Market Strategy Lead, Cisco Systems, Inc. (6/1/2008 - 10/31/2010)

    Location

    San Jose, CA

  • Executive Management Consultant, Taos Mountain, Inc. (9/1/2007 - 6/1/2008)

    Location

    San Jose, CA

  • Director of Global Technology and Business Operation, Borland Software (8/1/2006 - 8/31/2007)

    Location

    Scotts Valley, CA

  • Worldwide IT Manager, Hewlett-Packard Company (8/1/2002 - 8/1/2006)

    Location

    Roseville, CA

Presentations


  • Anatomy of an Experience Manager implementation: Stanford University School of Medicine

    Although each Adobe Experience Manager implementation is uniquely tailored to meet the needs of the organization deploying it, some techniques are essential to all implementations to ensure that the solution strategically optimizes marketing capabilities, builds brand loyalty, and increases profitability. The Stanford University School of Medicine uses its web presence to promote education, research, and patient care through a large number of disparate creators that produce extensive sites and content. Using the School of Medicine implementation as example, Axis41 highlights the critical techniques for a successful implementation. This session is for professionals interested in improving Experience Manager success within their organization.

    This session discusses:
    – The art of identifying the team members, roles, and responsibilities to create, deliver, and optimize a solution
    – The structure and methodology of an implementation strategy
    – The science behind an authoring experience, including training and support to maximize marketing efficiency

    Time Period

    3/26/2014

    Presented To

    Adobe Marketing Summit 2014

    Location

    Salt Lake City, UT

    For More Information:

  • 2014 Stanford Medicine Web Keynote

    Vision, strategy, and plans for Stanford Medicine web in 2014

    Time Period

    January 22, 2014

    Presented To

    Stanford Medicine, Stanford School of Medicine Web Community

    Location

    Stanford, CA