Bio


Sara Worrell-Berg is the Director of Stanford Web Services (SWS), an in-house UX, design, and web development team in Client Experience & Solutions (CXS) in University IT. As Director, Sara draws on 20+ years of experience in consulting and team leadership to guide clients through digital transformations. She aims to bring insight, creativity, and empathy to every interaction as SWS creates smart and scalable plans to transform clients’ websites and applications.

Sara joined Stanford in 2011 as the first manager of SWS. Since then, she has partnered closely with communications and web teams, building lasting relationships and a track record of devising solutions to benefit the broad campus community. From day one, SWS created a culture of innovating and evolving as campus needs changed, creating the Stanford Sites Drupal CMS in 2011 and moving to the cloud in 2017, and then to Drupal 8 in 2020; forming a UX research and design team in 2016; and releasing the Storyblok CMS with Netlify hosting in 2021. In 2023, SWS launched its first decoupled Drupal services.

Sara coordinates the Stanford Web Leaders community of practice and is a senior member of the national Ivy+ Web Roundtable. She is a 2010 ITLP graduate. Prior to joining Stanford, Sara spent a decade at the University of Chicago as leader of the Web Services team.

Current Role at Stanford


Director of Stanford Web Services (SWS) in University IT. SWS provides web strategy, user experience research and design, development, and support services to Stanford University academic and administrative departments.

Education & Certifications


  • Certificate, PeopleCert Group, ITIL Foundation Certificate in IT Service Management (2011)
  • Certificate, IT Leaders Program (MOR Associates) (2010)
  • Bachelor of Arts, University of North Carolina at Chapel Hill, Journalism and Mass Communication

Projects


  • ADAPT, University IT at Stanford University

    University IT and Business Technology Services partnered with the Stanford Alumni Association (SAA) and Office of Development (OOD) to implement a new Salesforce-based platform, digital strategy, and website transformation for alumni and donor relations.

    Location

    Redwood City, CA

  • Web Content Management Program, 2019-2021, University IT (September 1, 2019 - Present)

    One of University IT (UIT)'s priority initiatives is to provide modern, secure, and managed cloud-based web alternatives through the Web Content Management program. The program is a collection of efforts to replace the current Andrew File System (AFS)-based web content management systems. AFS is minimally supported and hosts a number of websites created by individuals and other organizations in unsupported, outdated and vulnerable versions of web tools. By 2021, UIT will establish new vendor platforms, upgrade established platforms, and assist the web content management community in determining the closest-fit solution for their needs.

    Location

    Redwood City, CA

    Collaborators

    • Mike Decker, Web Developer, Stanford Web Services, Stanford Web Services
    • John Bickar, Senior Web Developer, DevOps Lead - Stanford Web Services, Stanford Web Services, Stanford Web Services
    • Caryl Westerberg, Stanford Web Services
    • Ishita Shah, User Experience Designer, Stanford Web Services, Stanford Web Services
    • Ian D Monroe, Web Developer, Stanford Web Services, Stanford Web Services
    • Jennifer Breese-Kauth, Stanford Web Services
    • Jacob Wilson, Customer Experience Specialist/Web Project Coordinator, Stanford Web Services, Stanford Web Services
    • Dena N DeBry, Senior Web Strategist, Stanford Web Services, Stanford Web Services
    • David Tom, Manager, User Experience and Design, Stanford Web Services, Stanford Web Services
    • Shea Ross McKinney, Drupal Web Developer, Stanford Web Services, Stanford Web Services, Stanford Web Services
    • Kerri Augenstein, Stanford Web Services
    • Cynthia Mijares, Web Producer, Stanford Web Services, Stanford Web Services
    • Staci Baird, Senior Communication Specialist, CIO Office, UIT, CIO Office, UIT
    • Rachel Manongdo, Senior Communications Specialist, CIO Office, UIT, CIO Office, UIT
    • Joe Perna, Project Manager, Service Strategy Operations, Service Strategy Operations
    • Marco Wise, CIO Office, UIT
    • Larry Dillard, Release Manager, Enterprise Technology, Enterprise Technology

    For More Information:

  • Stanford Sites Drupal 8 service, University IT (March 1, 2019 - Present)

    Stanford Sites, UIT’s primary Drupal cloud service, currently hosts 2,000+ sites and hosts only Drupal 7. To continue receiving security updates and community support, the Drupal service must be advanced to the latest version by 2021. Stanford Web Services (SWS) will build and implement Drupal 8 on Stanford Sites, with rollout planned for February 2020.

    Location

    Redwood City, CA

    For More Information:

  • Stanford Sites 2.0, Stanford University

    Imagine a future state where all websites at Stanford are hosted in the cloud, and you can count on high performance, exceptional user experience, and seamless business continuity in the event of a regional natural disaster. This is exactly the vision for the Sites 2.0 project, led by two University IT teams: Stanford Web Services (SWS) and Central Infrastructure Applications (CIA). This project directly supports UIT’s Cloud Transformation Initiative. The initial goal of the Sites 2.0 project focuses on migrating existing websites from the on-campus Stanford Sites platform to cloud-based, Platform-as-a-Service (PaaS) solutions. Future phases will include developing new tools for building and managing websites in the cloud.

    Location

    Stanford, CA

    For More Information:

  • Stanford Sites Jumpstart

    Location

    Stanford, CA

    For More Information:

  • Stanford Drupal on Anchorage, Stanford University (September 1, 2014 - September 30, 2019)

    Location

    Stanford, CA

Professional Interests


Design thinking, creativity, leadership, coaching, content strategy, project management, agile, Drupal

Skills and Expertise


    Information Technology
      Accessibility
      Collaboration
      Communication
      Content Management
      Customer Relationship Management (CRM)
      Leadership
      Project Management
      Remote Work/Mobility
      User Experience (UX)
      Websites

Professional Affiliations and Activities


  • Session planning committee volunteer, DrupalCon Minneapolis (annual national conference) (2020 - 2020)
  • Member and Conference Co-Chair (2009; 2013), IvyPlus University Web Roundtable (2004 - Present)
  • Committee member and volunteer, Stanford Drupal Camp (2012 - Present)
  • Member, Stanford Web Leaders (2011 - Present)
  • Mentor, University IT Mentoring Program (2016 - Present)
  • Volunteer, Stanford IT Unconference (2013 - 2013)
  • Committee member and volunteer, Stanford IT Unconference (2012 - 2012)
  • Participant, IT Leadership Program (2010 - 2010)

All Publications