Honors & Awards


  • Stanford Graduate Fellowship, Stanford University (2015 - 2018)
  • Outstanding Graduate of Peking University, Peking University (2015)
  • Peking University Leadership Scholarship, Peking University (2014 - 2015)
  • National Scholarship, Ministry of Education of China (2012 - 2013, 2013 - 2014)
  • China Economic Research Scholarship, Peking University National School of Development (2014 - 2015)

Professional Affiliations and Activities


  • Ad-hoc Reviewer, the Academy of Management Annual Meeting (2016 - Present)

Education & Certifications


  • Bachelor of Science, Peking University, College of Environmental Sciences and Engineering, Environmental Management (2015)
  • Bachelor of Science, Peking University, National School of Development, Economics (2015)

Personal Interests


An amateur ping-pong player. A big fan of Chinese essays and poems.

Current Research and Scholarly Interests


How do entrepreneurs respond to institutional changes? Willow tackles this question by examining two types of institutional changes - one from the top down, and the other from the bottom up. For top-down institutional changes, she analyzes entrepreneurial strategies and performance during China's economic transition. For bottom-up institutional changes, she examines blockchain technology startups in the initial coin offering market. She is particularly interested in how different types of entrepreneurs and resource providers interact during institutional changes.

Willow uses multiple methods to understand the phenomena, explore the mechanisms, and identify the causality. These methods include observational data analysis, inductive case study, and field experiments.

All Publications