Yuyan Wang
Assistant Professor of Marketing at the Graduate School of Business
Bio
Yuyan Wang is an assistant professor of marketing at Stanford Graduate School of Business. She earned her PhD in Statistics from Princeton University’s Department of Operations Research & Financial Engineering, and holds a BS in Statistics from the Special Class for the Gifted Young program at the University of Science of Technology of China. With over six years of industry experience at Uber and Google Brain as a machine learning researcher, she focused on designing algorithms for understanding and improving the long-term values of recommender systems for Uber Eats and YouTube. Her work has been recognized with the Best Paper Award at Conference on Information Systems and Technology (CIST).
Academic Appointments
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Assistant Professor, Marketing
Professional Education
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B.Sc., University of Science and Technology of China, Special Class for the Gifted Young (2012)
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PhD, Princeton University, Department of Operations Research & Financial Engineering (2016)
2024-25 Courses
- Understanding AI Technology for Business Problems
MKTG 321 (Win) -
Independent Studies (4)
- Doctoral Practicum in Research
MKTG 699 (Aut, Win, Spr, Sum) - Doctoral Practicum in Teaching
MKTG 698 (Aut, Win, Spr, Sum) - Individual Research
GSBGEN 390 (Aut, Win, Spr) - PhD Directed Reading
ACCT 691, FINANCE 691, MGTECON 691, MKTG 691, OB 691, OIT 691, POLECON 691 (Aut, Win, Spr, Sum)
- Doctoral Practicum in Research
All Publications
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Recommending for a Multi-Sided Marketplace: A Multi-Objective Hierarchical Approach
MARKETING SCIENCE
2024
View details for DOI 10.1287/mksc.2022.0238
View details for Web of Science ID 001292031600001