Robert Siegel is a Lecturer in Management and has led primary research and written cases on Google, Charles Schwab, Daimler, AB InBev, Box, Stripe, General Electric, AngelList, 23andMe, CODE2040, Lending Club, Tableau, PayPal, SurveyMonkey, Medium, Autodesk, Minted, Zuora, Axel Springer and Starbucks (La Boulange), amongst others.

He is also a General Partner at XSeed Capital and a Venture Partner at Piva. He sits on the Board of Directors of Foxeye Robotics and Avochato. He led investments in Sparta Science, Zooz (acquired by PayU of Naspers - NPN), Hive, Lex Machina (acquired by LexisNexis of the RELX Group - RELX), CirroSecure (acquired by Palo Alto Networks - PANW), Nova Credit, Disco, The League, Trove, Teapot (acquired by Stripe), Smart Coffee Technology, Pixlee and SIPX (acquired by ProQuest). He also supports other companies such as Citrine Informatics.

Robert is on the Board of SmartDrive Systems, is a Member of the Supervisory Board of TTTech Auto AG, and is Chairman of the Strategic Advisory Board for TTTech Computertechnik AG in Vienna, Austria. He is a Member of the Industry Advisory Boards for HERE Technologies and Tulco, and is the Co-President Emeritus of Stanford Angels & Entrepreneurs, an alumni association that fosters relationships to strengthen the Stanford startup community. Robert has co-authored several articles for the Harvard Business Review, California Management Review, is a Wall Street Journal Startup Guru, and is a frequent contributor to Fortune, TechCrunch, VentureBeat and Forbes.

Robert was previously General Manager of the Video and Software Solutions division for GE Security, with annual revenues of $350 million. He was also Executive Vice President of Pixim, Inc., a fabless semiconductor firm specializing in image sensors and processors (acquired by Sony). Before Pixim, Robert was Co-Founder & Chief Executive Officer of Weave Innovations Inc. (acquired by Kodak), a network services developer that invented the world’s first digital picture frame, and delivered photos and other digital media to PCs and internet / mobile devices.

Robert served in various management roles at Intel Corporation, including an executive position on their Corporate Business Development team, in which he invested capital in startups that were strategically aligned with Intel’s vision.

Robert is the co-inventor of four patents and served as lead researcher for Andy Grove’s best-selling book, Only the Paranoid Survive.

Robert holds a BA from UC Berkeley and an MBA from Stanford University. He is married with three children.

Academic Appointments

  • Lecturer, Graduate School of Business

Honors & Awards

  • Case Centre Award Entrepreneurship Category Winner - AB InBev: Brewing an Innovation Strategy, Case Centre (2019)
  • Entrepreneurship Category - Axel Springer: Strategic Leadership of the Digital Media Transformation, Case Centre (2017)
  • MBA Class of 1973 Lecturer, Stanford Graduate School of Business (2016-2017)

Boards, Advisory Committees, Professional Organizations

  • Member of the Supervisory Board, TTTech Auto AG (2018 - Present)
  • Member of the Board of Directors, Foxeye Robotics (2017 - Present)
  • Member of the Advisory Board, Tulco (2017 - Present)
  • Member of the Industry Advisory Board, HERE Technologies (2017 - Present)
  • Member of the Board of Directors, Avochato (2016 - Present)
  • Chairman, Strategic Advisory Board, TTTech Computertechnik AG (2012 - Present)
  • Member of the Board of Directors, SmartDrive Systems (2007 - Present)

Professional Education

  • MBA, Stanford University, Business (1994)
  • BA, University of California, Berkeley, Political Science (1989)


  • Robert Siegel. "United States Patent 8,984,419 Digital Media Frame", Mar 1, 2007
  • Robert Siegel. "United States Patent 7,155,679 Digital Media Frame", Dec 26, 2006
  • Robert Siegel. "United States Patent 6,535,228 Method and system for sharing images using a digital media frame", Mar 18, 2003
  • Robert Siegel. "United StatesMethod and system for interfacing with a digital media frame network", 6,509,910, Jan 21, 2003

Current Research and Scholarly Interests

Robert Siegel researches strategy and innovation in both large and small companies, as well as the opportunities and challenges that technological change brings to these firms. Additionally, Robert teaches product management and product development best practices and methods, as well as entrepreneurial finance over the life-cycle of growing companies.

All Publications

  • The Problem with Legacy Ecosystems HARVARD BUSINESS REVIEW Wessel, M., Levie, A., Siegel, R. 2016; 91 (11): 68-?
  • Defining the minimum winning game in high-technology ventures CALIFORNIA MANAGEMENT REVIEW Burgelman, R. A., Siegel, R. E. 2007; 49 (3): 6-?