Brett R. Gordon
Robert A. Magowan Professor of Marketing
Academic Appointments
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Professor, Marketing
2026-27 Courses
- Topics and Ideas in Quant Marketing
MKTG 662 (Aut, Win, Spr) -
Independent Studies (4)
- Doctoral Practicum in Research
MKTG 699 (Aut, Win, Spr, Sum) - Doctoral Practicum in Teaching
MKTG 698 (Aut, Win, Spr, Sum) - Individual Research
GSBGEN 390 (Aut, Win, Spr) - PhD Directed Reading
ACCT 691, FINANCE 691, MGTECON 691, MKTG 691, OB 691, OIT 691, POLECON 691 (Aut, Win, Spr, Sum)
- Doctoral Practicum in Research
All Publications
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Digitization and Flexibility: Evidence from the South Korean Movie Market
MARKETING SCIENCE
2021; 40 (5): 821-843
View details for DOI 10.1287/mksc.2020.1282
View details for Web of Science ID 000747841200002
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Inefficiencies in Digital Advertising Markets
JOURNAL OF MARKETING
2021; 85 (1): 7–25
View details for DOI 10.1177/0022242920913236
View details for Web of Science ID 000599813900002
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Advertising competition in presidential elections
QME-QUANTITATIVE MARKETING AND ECONOMICS
2016; 14 (1): 1-40
View details for DOI 10.1007/s11129-016-9165-6
View details for Web of Science ID 000376079400001
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Multiplicity of equilibria and information structures in empirical games: challenges and prospects
MARKETING LETTERS
2015; 26 (2): 115-125
View details for DOI 10.1007/s11002-014-9308-z
View details for Web of Science ID 000354896600001
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Advertising Effects in Presidential Elections
MARKETING SCIENCE
2013; 32 (1): 19-35
View details for DOI 10.1287/mksc.1120.0745
View details for Web of Science ID 000314355800004
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Measuring long-run marketing effects and their implications for long-run marketing decisions
MARKETING LETTERS
2008; 19 (3-4): 367-382
View details for DOI 10.1007/s11002-008-9055-0
View details for Web of Science ID 000260250300013