Brett R. Gordon

All Publications

• Digitization and Flexibility: Evidence from the South Korean Movie Market MARKETING SCIENCE Yang, J., Anderson, E. T., Gordon, B. R. 2021; 40 (5): 821-843

  View details for DOI 10.1287/mksc.2020.1282

  View details for Web of Science ID 000747841200002

• Inefficiencies in Digital Advertising Markets JOURNAL OF MARKETING Gordon, B. R., Jerath, K., Katona, Z., Narayanan, S., Shin, J., Wilbur, K. C. 2021; 85 (1): 7–25

  View details for DOI 10.1177/0022242920913236

  View details for Web of Science ID 000599813900002

• Advertising competition in presidential elections QME-QUANTITATIVE MARKETING AND ECONOMICS Gordon, B. R., Hartmann, W. R. 2016; 14 (1): 1-40

  View details for DOI 10.1007/s11129-016-9165-6

  View details for Web of Science ID 000376079400001

• Multiplicity of equilibria and information structures in empirical games: challenges and prospects MARKETING LETTERS Borkovsky, R. N., Ellickson, P. B., Gordon, B. R., Aguirregabiria, V., Gardete, P., Grieco, P., Gureckis, T., Ho, T., Mathevet, L., Sweeting, A. 2015; 26 (2): 115-125

  View details for DOI 10.1007/s11002-014-9308-z

  View details for Web of Science ID 000354896600001

• Advertising Effects in Presidential Elections MARKETING SCIENCE Gordon, B. R., Hartmann, W. R. 2013; 32 (1): 19-35

  View details for DOI 10.1287/mksc.1120.0745

  View details for Web of Science ID 000314355800004

• Measuring long-run marketing effects and their implications for long-run marketing decisions MARKETING LETTERS Bronnenberg, B. J., Dube, J. P., Mela, C. F., Albuquerque, P., Erdem, T., Gordon, B., Hanssens, D., Hitsch, G., Hong, H., Sun, B. 2008; 19 (3-4): 367-382

  View details for DOI 10.1007/s11002-008-9055-0

  View details for Web of Science ID 000260250300013