All Publications

  • How persuasive is AI-generated propaganda? PNAS nexus Goldstein, J. A., Chao, J., Grossman, S., Stamos, A., Tomz, M. 2024; 3 (2): pgae034


    Can large language models, a form of artificial intelligence (AI), generate persuasive propaganda? We conducted a preregistered survey experiment of US respondents to investigate the persuasiveness of news articles written by foreign propagandists compared to content generated by GPT-3 davinci (a large language model). We found that GPT-3 can create highly persuasive text as measured by participants' agreement with propaganda theses. We further investigated whether a person fluent in English could improve propaganda persuasiveness. Editing the prompt fed to GPT-3 and/or curating GPT-3's output made GPT-3 even more persuasive, and, under certain conditions, as persuasive as the original propaganda. Our findings suggest that propagandists could use AI to create convincing content with limited effort.

    View details for DOI 10.1093/pnasnexus/pgae034

    View details for PubMedID 38380055

    View details for PubMedCentralID PMC10878360