Wesley Hartmann

All Publications

• Information vs. Automation and Implications for Dynamic Pricing MANAGEMENT SCIENCE Bollinger, B. K., Hartmann, W. R. 2020; 66 (1): 290–314

  View details for DOI 10.1287/mnsc.2018.3225

  View details for Web of Science ID 000507342700015

• Super Bowl Ads MARKETING SCIENCE Hartmann, W. R., Klapper, D. 2018; 37 (1): 78–96

  View details for DOI 10.1287/mksc.2017.1055

  View details for Web of Science ID 000426136900005

• Advertising competition in presidential elections QME-QUANTITATIVE MARKETING AND ECONOMICS Gordon, B. R., Hartmann, W. R. 2016; 14 (1): 1-40

  View details for DOI 10.1007/s11129-016-9165-6

  View details for Web of Science ID 000376079400001

• Quality vs. variety: Trading larger screens for more shows in the era of digital cinema QME-QUANTITATIVE MARKETING AND ECONOMICS Rao, A., Hartmann, W. R. 2015; 13 (2): 117-134

  View details for DOI 10.1007/s11129-015-9156-z

  View details for Web of Science ID 000357344500002

• Internet Versus Television Advertising: A Brand-Building Comparison JOURNAL OF MARKETING RESEARCH Draganska, M., Hartmann, W. R., Stanglein, G. 2014; 51 (5): 578-590

  View details for Web of Science ID 000342037700004

• Advertising Effects in Presidential Elections MARKETING SCIENCE Gordon, B. R., Hartmann, W. R. 2013; 32 (1): 19-35

  View details for DOI 10.1287/mksc.1120.0745

  View details for Web of Science ID 000314355800004

• Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design MARKETING SCIENCE Hartmann, W., Nair, H. S., Narayanan, S. 2011; 30 (6): 1079-1097

  View details for DOI 10.1287/mksc.1110.0670

  View details for Web of Science ID 000298239600010

• Airing Your Dirty Laundry: Vertical Integration, Reputational Capital, and Social Networks JOURNAL OF LAW ECONOMICS & ORGANIZATION Gil, R., Hartmann, W. R. 2011; 27 (2): 219-244

  View details for DOI 10.1093/jleo/ewp025

  View details for Web of Science ID 000292069100001

• Demand Estimation with Social Interactions and the Implications for Targeted Marketing MARKETING SCIENCE Hartmann, W. R. 2010; 29 (4): 585-601

  View details for DOI 10.1287/mksc.1100.0559

  View details for Web of Science ID 000280810300001

• Retail Competition and the Dynamics of Demand for Tied Goods MARKETING SCIENCE Hartmann, W. R., Nair, H. S. 2010; 29 (2): 366-386

  View details for DOI 10.1287/mksc.1090.0518

  View details for Web of Science ID 000276120700009

• Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters MARKETING SCIENCE Gil, R., Hartmann, W. R. 2009; 28 (6): 1046-1062

  View details for DOI 10.1287/mksc.1090.0494

  View details for Web of Science ID 000271472200003

• Modeling social interactions: Identification, empirical methods and policy implications 7th Triennial Invitational Choice Symposium Hartmann, W. R., Manchanda, P., Nair, H., Bothner, M., Dodds, P., Godes, D., Hosanagar, K., Tucker, C. E. SPRINGER. 2008: 287–304

  View details for DOI 10.1007/s11002-008-9048-z

  View details for Web of Science ID 000260250300008

• Do frequency reward programs create switching costs? A dynamic structural analysis of demand in a reward program QME-QUANTITATIVE MARKETING AND ECONOMICS Hartmann, W. R., Viard, V. B. 2008; 6 (2): 109-137

  View details for DOI 10.1007/s11129-007-9035-3

  View details for Web of Science ID 000254362300001

• The role and determinants of concession sales in movie theaters: Evidence from the Spanish exhibition industry REVIEW OF INDUSTRIAL ORGANIZATION Gil, R., Hartmann, W. R. 2007; 30 (4): 325-347

  View details for DOI 10.1007/s11151-007-9139-7

  View details for Web of Science ID 000250208500005

• Intertemporal effects of consumption and their implications for demand elasticity estimates QME-QUANTITATIVE MARKETING AND ECONOMICS Hartmann, W. R. 2006; 4 (4): 325-349

  View details for DOI 10.1007/s11129-006-9012-2

  View details for Web of Science ID 000249102500001

• Recent advances in structural econometric modeling: Dynamics, product positioning and entry 6th Triennial Invitational Choice Symposium Workshop on Endogencous Preferences Dube, J. P., Sudhir, K., Ching, A., CRAWFORD, G. S., Draganska, M., Fox, J. T., Hartmann, W., Hitsch, G. J., VIARD, V. B., Villas-Boas, M., Vilcassim, N. SPRINGER. 2005: 209–24

  View details for DOI 10.1007/s11002-005-5886-0

  View details for Web of Science ID 000235114600004