I taught in the Department of Linguistics from 1972 to 2006 and still teach the occasional course. Over the years, I've spent a total of five years in West Africa, including two years as a Peace Corps Volunteer in Niger, two years in research and teaching in Nigeria, and a year of research and teaching in Cote d'Ivoire.
My main research interests are in linguistic tone and intonation, the structure of English vocabulary, African linguistics, and the use of language in advertising and in brand names.
After many years of consulting for Lexicon Branding, Inc., I'm now chair emeritus of Lexicon's linguistics program.
Emeritus Faculty, Acad Council, Linguistics
Honors & Awards
Dean’s Award for Distinguished Teaching, Stanford University (1977)
Officier de l’Ordre du Mérite Ivoirien, République de Côte d'Ivoire (2014)
Ph.D., M.I.T., Linguistics (1973)
M.A., Northwestern U, Linguistics (1968)
B.A., Boston College, Modern Language (1965)
Current Research and Scholarly Interests
Outline of current book project.
"Advertising and the Language of Persuasion" tries to add something new to past treatments of language in advertising. The book spends little time on discrediting deceptive practices, which pretty much discredit themselves. Instead, the emphasis is on treating ads as verbal and visual art, which leads us to explore the many different ways that language, image, and structure can work together together to form a careful and creative composition. Examples are drawn from dozens and dozens of ads, focusing on the very best ones, just as one might do in a book on art or music appreciation.
Along the way, the book documents ways in which ad content and design derive from marketers' knowledge of human psychology. Examining ads in this light teaches us something about ourselves as wells as helping us see ourselves as advertisers see us.
- Tone and length in Mende Schuhschrift: Papers in Honor of Russell Schuh edited by Bowler, M., Major, T., Torrence, H. eScholarship Publishing, U. of California.. 2019: 77–87
- Introduction to the Languages of the World Oxford University Press. 2017
- The phonetics of downstep in Abron and Adioukrou. Revealing structure edited by Buckley, E., Crane, T., Good, J. CSLI Publications. 2017
- The Nature(s) of Downstep SLAO/1er Colloque International Humboldt Kolleg. 2016
- Autosegments The Blackwell companion to phonology. Blackwell. 2011
- Morphophonologie des langues kwa de Côte d’Ivoire Series: Grammatical Analyses of African Languages edited by Leben, W. R. 2006; 29
- Phonological reflexes of emphasis in Kwa languages of Cote d'Ivoire West African Linguistics: Papers in Honor of Russell G. Schuh, Studies in African Linguistics. 2006