School of Engineering
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Kathleen Eisenhardt
Stanford W. Ascherman, M.D. Professor in the School of Engineering
Current Research and Scholarly InterestsTheoretical approaches: Cognition, complexity, learning, and organizational theories
Methods: Multi-case Theory Building as well as machine learning, simulation, and econometrics
Recent research: Business model design, strategy as "simple rules" heuristics, strategic interaction in novel markets and ecosystems, strategy in marketplaces, communities v. firm organizational forms