School of Humanities and Sciences
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Jon Krosnick
Frederic O. Glover Professor of Humanities and Social Sciences, Professor of Communication and of Political Science, of Environmental Social Sciences and, by courtesy, of Psychology
On Leave from 10/01/2024 To 06/30/2025BioJon Krosnick is a social psychologist who does research on attitude formation, change, and effects, on the psychology of political behavior, and on survey research methods. He is the Frederic O. Glover Professor in Humanities and Social Sciences, Professor of Communication, Political Science, and (by courtesy) Psychology. At Stanford, in addition to his professorships, he directs the Political Psychology Research Group and has directed the Summer Institute in Political Psychology.
To read reports on Professor Krosnick’s research program exploring public opinion on the environment, visit the Public Opinion on Climate Change web site.
Research Interests
Author of seven published books and two forthcoming books and more than 190 articles and chapters, Dr. Krosnick conducts research in three primary areas: (1) attitude formation, change, and effects, (2) the psychology of political behavior, and (3) the optimal design of questionnaires used for laboratory experiments and surveys, and survey research methodology more generally.
His attitude research has focused primarily on the notion of attitude strength, seeking to differentiate attitudes that are firmly crystallized and powerfully influential of thinking and action from attitudes that are flexible and inconsequential. Many of his studies in this area have focused on the amount of personal importance that an individual chooses to attach to an attitude. Dr. Krosnick’s studies have illuminated the origins of attitude importance (e.g., material self-interest and values) and the cognitive and behavioral consequences of importance in regulating attitude impact and attitude change processes.
Honors
Winner of the American Association for Public Opinion Research’s Lifetime Achievement Award for outstanding research, and the Nevitt Sanford Award from the International Society of Political Psychology, Dr. Krosnick’s scholarship has been recognized by election as a fellow by the American Academy of Arts and Sciences and by the American Association for the Advancement of Science, the Erik Erikson Award for Excellence and Creativity in the Field of Political Psychology from the International Society of Political Psychology, two fellowships at the Center for Advanced Study in the Behavioral Sciences, the Phillip Brickman Memorial Prize for Research in Social Psychology, and the American Political Science Association’s Best Paper Award.