Sridhar Narayanan's Profile | Stanford Profiles

Academic Appointments

Professor, Marketing

2025-26 Courses

Bayesian Inference: Methods and Applications
MKTG 646 (Aut)
Go To Market
MKTG 325 (Aut)
Independent Studies (4)
- Doctoral Practicum in Research
  MKTG 699 (Aut, Win, Spr, Sum)
- Doctoral Practicum in Teaching
  MKTG 698 (Aut, Win, Spr, Sum)
- Individual Research
  GSBGEN 390 (Aut, Win, Spr)
- PhD Directed Reading
  ACCT 691, FINANCE 691, MGTECON 691, MKTG 691, OB 691, OIT 691, POLECON 691 (Aut, Win, Spr, Sum)
Prior Year Courses
2024-25 Courses
- Bayesian Inference: Methods and Applications
  MKTG 646 (Aut)
- Digital Marketing
  ALP 304 (Aut)
- Go To Market
  MKTG 325 (Spr)
2023-24 Courses
- Bayesian Inference: Methods and Applications
  MKTG 646 (Aut)
- Digital Business Transformation
  ALP 304 (Aut)
- Go To Market
  MKTG 325 (Spr)
2022-23 Courses
- Bayesian Inference: Methods and Applications
  MKTG 646 (Aut)

Stanford Advisees

Doctoral Dissertation Advisor (AC)
Irina Iakovetskaia, Tony Kukavica
Doctoral (Program)
Irina Iakovetskaia, Ella Mao

All Publications

Does Access to Human Coaches Lead to More Weight Loss Than With AI Coaches Alone? MARKETING SCIENCE Kapoor, A., Narayanan, S., Manchanda, P. 2026

View details for DOI 10.1287/mksc.2023.0029

View details for Web of Science ID 001815958000001
Novelty in Content Creation: Experimental Results Using Deep Learning-Based Image Recognition on a Large Social Network MARKETING SCIENCE Huang, J., Kaul, R., Narayanan, S. 2025

View details for DOI 10.1287/mksc.2023.0547

View details for Web of Science ID 001619703200001
Cross-Channel Effects of Failure in a Retailer's Mobile App JOURNAL OF MARKETING RESEARCH Narang, U., Shankar, V., Narayanan, S. 2025

View details for DOI 10.1177/00222437251318660

View details for Web of Science ID 001479988200001
Investigating complementarities in subscription software usage using advertising experiments QME-QUANTITATIVE MARKETING AND ECONOMICS Zeller, J., Narayanan, S. 2024

View details for DOI 10.1007/s11129-024-09282-3

View details for Web of Science ID 001227106900001
Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches JOURNAL OF MARKETING RESEARCH Anderson, S. J., Lacovone, L., Kankanhalli, S., Narayanan, S. 2022

View details for DOI 10.1177/00222437211058437

View details for Web of Science ID 000759980900001
Inefficiencies in Digital Advertising Markets JOURNAL OF MARKETING Gordon, B. R., Jerath, K., Katona, Z., Narayanan, S., Shin, J., Wilbur, K. C. 2021; 85 (1): 7–25

View details for DOI 10.1177/0022242920913236

View details for Web of Science ID 000599813900002
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing JOURNAL OF MARKETING RESEARCH Sahni, N. S., Narayanan, S., Kalyanam, K. 2019; 56 (3): 401–18

View details for DOI 10.1177/0022243718813987

View details for Web of Science ID 000468888000004
Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach MARKETING SCIENCE Narayanan, S., Kalyanam, K. 2015; 34 (3): 388-407

View details for DOI 10.1287/mksc.2014.0893

View details for Web of Science ID 000354725000006
Bayesian estimation of discrete games of complete information QME-QUANTITATIVE MARKETING AND ECONOMICS Narayanan, S. 2013; 11 (1): 39-81

View details for DOI 10.1007/s11129-012-9127-6

View details for Web of Science ID 000315586700003
Estimating Causal Installed-Base Effects: A Bias-Correction Approach JOURNAL OF MARKETING RESEARCH Narayanan, S., Nair, H. S. 2013; 50 (1): 70-94

View details for Web of Science ID 000315306400007
An empirical analysis of individual level casino gambling behavior QME-QUANTITATIVE MARKETING AND ECONOMICS Narayanan, S., Manchanda, P. 2012; 10 (1): 27-62

View details for DOI 10.1007/s11129-011-9110-7

View details for Web of Science ID 000300851300002
Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design MARKETING SCIENCE Hartmann, W., Nair, H. S., Narayanan, S. 2011; 30 (6): 1079-1097

View details for DOI 10.1287/mksc.1110.0670

View details for Web of Science ID 000298239600010
Heterogeneous Learning and the Targeting of Marketing Communication for New Products MARKETING SCIENCE Narayanan, S., Manchanda, P. 2009; 28 (3): 424-441

View details for DOI 10.1287/mksc.1080.0410

View details for Web of Science ID 000267103300003
Discrete choice models of firms' strategic decisions MARKETING LETTERS Draganska, M., Misra, S., Aguirregabiria, V., Bajari, P., Einav, L., Ellickson, P., Horsky, D., Narayanan, S., Orhun, Y., Reiss, P., Seim, K., Singh, V., Thomadsen, R., Zhu, T. 2008; 19 (3-4): 399-416

View details for DOI 10.1007/s11002-008-9060-3

View details for Web of Science ID 000260250300015
The role of self selection, usage uncertainty and learning in the demand for local telephone service QME-QUANTITATIVE MARKETING AND ECONOMICS Narayanan, S., Chintagunta, P. K., Miravete, E. J. 2007; 5 (1): 1-34

View details for DOI 10.1007/s11129-006-9015-z

View details for Web of Science ID 000246275000001
Understanding firm, physician and consumer choice behavior in the pharmaceutical industry 6th Triennial Invitational Choice Symposium Workshop on Endogencous Preferences Manchanda, P., Wittink, D. R., Ching, A., Cleanthous, P., Ding, M., Dong, X. J., Leeflang, P. S., Misra, S., Mizik, N., Narayanan, S., Steenburgh, T., Wieringa, J. E., Wosinska, M., Xie, Y. SPRINGER. 2005: 293–308

View details for DOI 10.1007/s11002-005-5893-1

View details for Web of Science ID 000235114600010
Temporal differences in the role of marketing communication in new product categories JOURNAL OF MARKETING RESEARCH Narayanan, S., Manchanda, P., Chintagunta, P. K. 2005; 42 (3): 278-290

View details for Web of Science ID 000231276300009

Sridhar Narayanan

Sebastian S. Kresge Professor of Marketing

Academic Appointments

2025-26 Courses

2024-25 Courses

2023-24 Courses

2022-23 Courses

Stanford Advisees

All Publications