Yu Ding
Assistant Professor of Marketing at the Graduate School of Business
Academic Appointments
-
Assistant Professor, Marketing
2023-24 Courses
- Marketing Management
MKTG 240 (Win) - Research Fellows Practicum
GSBGEN 697 (Aut, Win, Spr) -
Independent Studies (4)
- Doctoral Practicum in Research
MKTG 699 (Aut, Win, Spr, Sum) - Doctoral Practicum in Teaching
MKTG 698 (Aut, Win, Spr, Sum) - Individual Research
GSBGEN 390 (Aut, Win, Spr) - PhD Directed Reading
ACCT 691, FINANCE 691, MGTECON 691, MKTG 691, OB 691, OIT 691, POLECON 691 (Aut, Win, Spr, Sum)
- Doctoral Practicum in Research
-
Prior Year Courses
2022-23 Courses
- Marketing Management
MKTG 240 (Win) - Research Fellows Practicum
GSBGEN 697 (Sum)
- Marketing Management
All Publications
-
Between brand attacks and broader narratives: How direct and indirect misinformation erode consumer trust.
Current opinion in psychology
2023; 54: 101716
Abstract
Misinformation can take various forms, from political propaganda and health-related fake news to conspiracy theories. This review investigates the consequences of both direct and indirect misinformation for brands and consumers. We review the marketing literature focused on the consequences of misinformation spread and propose a framework that acknowledges the relationship between brands and consumers in a misinformation environment. We argue that the primary consequence of misinformation is the erosion of trust among the various actors in the marketplace. Additionally, we highlight that a comprehensive understanding of the consequences of misinformation should also consider the effects of indirect misinformation on the marketplace.
View details for DOI 10.1016/j.copsyc.2023.101716
View details for PubMedID 37952396
-
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties
JOURNAL OF CONSUMER RESEARCH
2023
View details for DOI 10.1093/jcr/ucad019
View details for Web of Science ID 001008059100001