Byron Reeves
Paul C. Edwards Professor of Communication, Senior Fellow at the Precourt Institute for Energy and Professor, by courtesy, of Education
Web page: http://web.stanford.edu/people/reeves
Bio
Byron Reeves, PhD, is the Paul C. Edwards Professor of Communication at Stanford and
Professor (by courtesy) in the Stanford School of Education. Byron has a long history of
experimental research on the psychological processing of media, and resulting responses and
effects. He has studied how media influence attention, memory and emotional responses and has
applied the research in the areas of speech dialogue systems, interactive games, advanced
displays, social robots, and autonomous cars. Byron has recently launched (with Stanford
colleagues Nilam Ram and Thomas Robinson) the Human Screenome Project (Nature, 2020),
designed to collect moment-by-moment changes in technology use across applications, platforms
and screens.
At Stanford, Byron has been Director of the Center for the Study of Language and Information,
and Co-Director of the H-STAR Institute (Human Sciences and Technologies Advanced
Research), and he was the founding Director of mediaX at Stanford, a university-industry
program launched in 2001 to facilitate discussion and research at the intersection of academic
and applied interests. Byron has worked at Microsoft Research and with several technology
startups, and has been involved with media policy at the FTC, FCC, US Congress and White
House. He is an elected Fellow of the International Communication Association, and recipient of ICA Fellows book award for The Media Equation (with Prof. Clifford Nass), and the Novim Foundation Epiphany Science and Society Award. Byron’s PhD in Communication is from Michigan State University.
Academic Appointments
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Professor, Communication
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Professor (By courtesy), Graduate School of Education
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Senior Fellow, Precourt Institute for Energy
Honors & Awards
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Maier Faculty Development Award, University of Wisconsin-Madison (1984)
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Paul C. Edwards Professorship, Stanford University (1992)
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Fellow, International Communication Association (1997)
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Outstanding Alumni Award, Michigan State University (2001)
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Nelson Award, Distinguished Service to Mass Communication Education (2008)
Professional Education
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Ph.D., Michigan State University, Communication (1976)
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M.A., Michigan State University, Communication (1974)
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B.F.A., Southern Methodist University, Journalism and Graphic Design (1972)
Research Interests
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Social and Emotional Learning
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Technology and Education
2024-25 Courses
- Theory of Communication
COMM 311 (Aut) -
Independent Studies (7)
- Advanced Individual Work
COMM 399 (Aut, Win, Spr) - Honors Thesis
COMM 195 (Aut, Win, Spr) - Individual Work
COMM 199 (Aut, Win, Spr) - Individual Work
COMM 299 (Aut, Win, Spr) - Major Capstone Research
COMM 199C (Aut, Win, Spr) - Master's Degree Project
SYMSYS 290 (Aut, Win, Spr) - Media Studies M.A. Project
COMM 290 (Win, Spr)
- Advanced Individual Work
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Prior Year Courses
2023-24 Courses
- Media Psychology
COMM 172, COMM 272 (Win) - Seminar in Psychological Processing
COMM 372G (Spr) - Theory of Communication
COMM 311 (Aut)
2022-23 Courses
- Media Psychology
COMM 172, COMM 272 (Win) - Seminar in Psychological Processing
COMM 372G (Spr) - Theory of Communication
COMM 311 (Aut)
2021-22 Courses
- Media Psychology
COMM 172, COMM 272 (Spr) - Seminar in Psychological Processing
COMM 372G (Win) - Theory of Communication
COMM 311 (Aut)
- Media Psychology
Stanford Advisees
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Doctoral Dissertation Reader (AC)
Ross Dahlke, Angela Lee, Ryan Moore -
Doctoral (Program)
Yikun Chi
All Publications
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Balancing media selections over time: Emotional valence, informational content, and time intervals of use.
Heliyon
2023; 9 (12): e22816
Abstract
The sequencing of information in media can influence processing of content via mechanisms like framing, mood management, and emotion regulation. This study examined three kinds of media sequences on smartphones: (1) balancing positive and negative emotional content; (2) balancing emotional content with informational content; and (3) balancing time spent on and off the media device. Actual media use was measured in natural settings using the Screenomics framework which gathers screenshots from smartphones every 5 s when devices are on. Time-series analyses of 223,531 smartphone sessions recorded from 94 participants showed that emotionally positive content was more likely to follow negative content, and that emotionally negative content was more likely to follow positive content; emotional content was more likely to follow informational content, and informational content was more likely to follow emotional content; and longer smartphone sessions were more likely to follow longer periods of non-use.
View details for DOI 10.1016/j.heliyon.2023.e22816
View details for PubMedID 38125545
View details for PubMedCentralID PMC10731070
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The Affective Dynamics of Everyday Digital Life: Opening Computational Possibility.
Affective science
2023; 4 (3): 529-540
Abstract
Up to now, there was no way to observe and track the affective impacts of the massive amount of complex visual stimuli that people encounter "in the wild" during their many hours of digital life. In this paper, we propose and illustrate how recent advances in AI-trained ensembles of deep neural networks-can be deployed on new data streams that are long sequences of screenshots of study participants' smartphones obtained unobtrusively during everyday life. We obtained affective valence and arousal ratings of hundreds of images drawn from existing picture repositories often used in psychological studies, and a new screenshot repository chronicling individuals' everyday digital life from both N = 832 adults and an affect computation model (Parry & Vuong, 2021). Results and analysis suggest that (a) our sample rates images similarly to other samples used in psychological studies, (b) the affect computation model is able to assign valence and arousal ratings similarly to humans, and (c) the resulting computational pipeline can be deployed at scale to obtain detailed maps of the affective space individuals travel through on their smartphones. Leveraging innovative methods for tracking the emotional content individuals encounter on their smartphones, we open the possibility for large-scale studies of how the affective dynamics of everyday digital life shape individuals' moment-to-moment experiences and well-being.The online version contains supplementary material available at 10.1007/s42761-023-00202-4.
View details for DOI 10.1007/s42761-023-00202-4
View details for PubMedID 37744988
View details for PubMedCentralID PMC10514010
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The Affective Dynamics of Everyday Digital Life: Opening Computational Possibility
AFFECTIVE SCIENCE
2023
View details for DOI 10.1007/s42761-023-00202-4
View details for Web of Science ID 001044725900002
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Binding the Person-Specific Approach to Modern AI in the Human Screenome Project: Moving past Generalizability to Transferability.
Multivariate behavioral research
2023: 1-9
Abstract
Advances in ability to comprehensively record individuals' digital lives and in AI modeling of those data facilitate new possibilities for describing, predicting, and generating a wide variety of behavioral processes. In this paper, we consider these advances from a person-specific perspective, including whether the pervasive concerns about generalizability of results might be productively reframed with respect to transferability of models, and how self-supervision and new deep neural network architectures that facilitate transfer learning can be applied in a person-specific way to the super-intensive longitudinal data arriving in the Human Screenome Project. In developing the possibilities, we suggest Molenaar add a statement to the person-specific Manifesto - "In short, the concerns about generalizability commonly leveled at the person-specific paradigm are unfounded and can be fully and completely replaced with discussion and demonstrations of transferability."
View details for DOI 10.1080/00273171.2023.2229305
View details for PubMedID 37439508
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Virtual and real: Symbolic and natural experiences with social robots.
The Behavioral and brain sciences
2023; 46: e43
Abstract
Interactions with social robots are symbolic experiences guided by the pretense that robots depict real people. But they can also be natural experiences that are direct, automatic, and independent of any thoughtful mapping between what is real and depicted. Both experiences are important, both may apply within the same interaction, and they may vary within a person over time.
View details for DOI 10.1017/S0140525X22001522
View details for PubMedID 37017051
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Media Production on Smartphones: Analysis of the Timing, Content, and Context of Message Production Using Real-World Smartphone Use Data.
Cyberpsychology, behavior and social networking
2023
Abstract
Although media production is a critical concept in communication theory, we know surprisingly little about the timing, content, and context of individuals' production behavior. Intensive observation and analysis of 94 American adults' smartphone use over 1 week showed that although time spent in producing content was on average only about 6 percent of the amount of time spent on smartphones, the production content was more purposeful, expressive, articulate, condensed, confident, personal, and emotionally charged than consumption content. Analysis of the temporal dynamics of production suggests that the content consumed in the minute before individuals' production began to resemble the subsequently produced content. Other results suggest that content production on smartphones was fragmented, idiosyncratic, and purposeful, highlighting the impact of individuals' quick interactions with media, and the need to develop user-centric theories about how, when, and why individuals produce digital content.
View details for DOI 10.1089/cyber.2021.0350
View details for PubMedID 37015079
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Digital Trace Data Collection for Social Media Effects Research: APIs, Data Donation, and (Screen) Tracking
COMMUNICATION METHODS AND MEASURES
2023
View details for DOI 10.1080/19312458.2023.2181319
View details for Web of Science ID 000942012700001
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The psychology of poverty and life online: natural experiments on the effects of smartphone payday loan ads on psychological stress
INFORMATION COMMUNICATION & SOCIETY
2022
View details for DOI 10.1080/1369118X.2022.2109982
View details for Web of Science ID 000853786900001
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Stimulus Sampling With 360-Videos: Examining Head Movements, Arousal, Presence, Simulator Sickness, and Preference on a Large Sample of Participants and Videos
IEEE TRANSACTIONS ON AFFECTIVE COMPUTING
2022; 13 (3): 1416-1425
View details for DOI 10.1109/TAFFC.2020.3004617
View details for Web of Science ID 000849263500020
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Connectedness and independence of young adults and parents in the digital world: Observing smartphone interactions at multiple timescales using Screenomics
JOURNAL OF SOCIAL AND PERSONAL RELATIONSHIPS
2022
View details for DOI 10.1177/02654075221104268
View details for Web of Science ID 000806343600001
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Selectively localized: Temporal and visual structure of smartphone screen activity across media environments
MOBILE MEDIA & COMMUNICATION
2022
View details for DOI 10.1177/20501579221080333
View details for Web of Science ID 000761615000001
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Screenertia: Understanding "Stickiness" of Media Through Temporal Changes in Screen Use
COMMUNICATION RESEARCH
2022
View details for DOI 10.1177/00936502211062778
View details for Web of Science ID 000759477400001
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Screenomics: A Framework to Capture and Analyze Personal Life Experiences and the Ways that Technology Shapes Them.
Human-computer interaction
2021; 36 (2): 150-201
Abstract
Digital experiences capture an increasingly large part of life, making them a preferred, if not required, method to describe and theorize about human behavior. Digital media also shape behavior by enabling people to switch between different content easily, and create unique threads of experiences that pass quickly through numerous information categories. Current methods of recording digital experiences provide only partial reconstructions of digital lives that weave - often within seconds - among multiple applications, locations, functions and media. We describe an end-to-end system for capturing and analyzing the "screenome" of life in media, i.e., the record of individual experiences represented as a sequence of screens that people view and interact with over time. The system includes software that collects screenshots, extracts text and images, and allows searching of a screenshot database. We discuss how the system can be used to elaborate current theories about psychological processing of technology, and suggest new theoretical questions that are enabled by multiple time scale analyses. Capabilities of the system are highlighted with eight research examples that analyze screens from adults who have generated data within the system. We end with a discussion of future uses, limitations, theory and privacy.
View details for DOI 10.1080/07370024.2019.1578652
View details for PubMedID 33867652
View details for PubMedCentralID PMC8045984
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The Idiosyncrasies of Everyday Digital Lives: Using the Human Screenome Project to Study User Behavior on Smartphones.
Computers in human behavior
2021; 114
Abstract
Most methods used to make theory-relevant observations of technology use rely on self-report or application logging data where individuals' digital experiences are purposively summarized into aggregates meant to describe how the average individual engages with broadly defined segments of content. This aggregation and averaging masks heterogeneity in how and when individuals actually engage with their technology. In this study, we use screenshots (N > 6 million) collected every five seconds that were sequenced and processed using text and image extraction tools into content-, context-, and temporally-informative "screenomes" from 132 smartphone users over several weeks to examine individuals' digital experiences. Analyses of screenomes highlight extreme between-person and within-person heterogeneity in how individuals switch among and titrate their engagement with different content. Our simple quantifications of textual and graphical content and flow throughout the day illustrate the value screenomes have for the study of individuals' smartphone use and the cognitive and psychological processes that drive use. We demonstrate how temporal, textual, graphical, and topical features of people's smartphone screens can lay the foundation for expanding the Human Screenome Project with full-scale mining that will inform researchers' knowledge of digital life.
View details for DOI 10.1016/j.chb.2020.106570
View details for PubMedID 33041494
View details for PubMedCentralID PMC7543997
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Rollman and Brent: Phonotype.
Journal of general internal medicine
2020
View details for DOI 10.1007/s11606-020-05798-y
View details for PubMedID 32221856
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Time for the Human Screenome Project
NATURE
2020; 577 (7790): 314–17
View details for Web of Science ID 000509570100014
View details for PubMedID 31942062
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Screenomics: A New Approach for Observing and Studying Individuals' Digital Lives.
Journal of adolescent research
2020; 35 (1): 16-50
Abstract
This study describes when and how adolescents engage with their fast-moving and dynamic digital environment as they go about their daily lives. We illustrate a new approach - screenomics - for capturing, visualizing, and analyzing screenomes, the record of individuals' day-to-day digital experiences.Over 500,000 smartphone screenshots provided by four Latino/Hispanic youth, age 14-15 years, from low-income, racial/ethnic minority neighborhoods.Screenomes collected from smartphones for one to three months, as sequences of smartphone screenshots obtained every five seconds that the device is activated, are analyzed using computational machinery for processing images and text, machine learning algorithms, human-labeling, and qualitative inquiry.Adolescents' digital lives differ substantially across persons, days, hours, and minutes. Screenomes highlight the extent of switching among multiple applications, and how each adolescent is exposed to different content at different times for different durations - with apps, food-related content, and sentiment as illustrative examples.We propose that the screenome provides the fine granularity of data needed to study individuals' digital lives, for testing existing theories about media use, and for generation of new theory about the interplay between digital media and development.
View details for DOI 10.1177/0743558419883362
View details for PubMedID 32161431
View details for PubMedCentralID PMC7065687
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Time for the Human Screenome Project
NATURE
2020; 577 (7790): 314–17
View details for DOI 10.1038/d41586-020-00032-5
View details for Web of Science ID 000509699900005
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Screenomics: A New Approach for Observing and Studying Individuals' Digital Lives
JOURNAL OF ADOLESCENT RESEARCH
2019
View details for DOI 10.1177/0743558419883362
View details for Web of Science ID 000495268100001
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Communicating Dominance in a Nonanthropomorphic Robot Using Locomotion
ACM TRANSACTIONS ON HUMAN-ROBOT INTERACTION
2019; 8 (1)
View details for DOI 10.1145/3310357
View details for Web of Science ID 000471141700004
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Screenomics: a framework to capture and analyze personal life experiences and the ways that technology shapes them
Human-Computer Interaction
2019
View details for DOI 10.1080/07370024.2019.1578652
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Psychological and physiological effects of applying self-control to the mobile phone.
PloS one
2019; 14 (11): e0224464
Abstract
This preregistered study examined the psychological and physiological consequences of exercising self-control with the mobile phone. A total of 125 participants were randomly assigned to sit in an unadorned room for six minutes and either (a) use their mobile phone, (b) sit alone with no phone, or (c) sit with their device but resist using it. Consistent with prior work, participants self-reported more concentration difficulty and more mind wandering with no device present compared to using the phone. Resisting the phone led to greater perceived concentration abilities than sitting without the device (not having external stimulation). Failing to replicate prior work, however, participants without external stimulation did not rate the experience as less enjoyable or more boring than having something to do. We also observed that skin conductance data were consistent across conditions for the first three-minutes of the experiment, after which participants who resisted the phone were less aroused than those who were without the phone. We discuss how the findings contribute to our understanding of exercising self-control with mobile media and how psychological consequences, such as increased mind wandering and focusing challenges, relate to periods of idleness or free thinking.
View details for DOI 10.1371/journal.pone.0224464
View details for PubMedID 31682619
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Helping Not Hurting: Applying the Stereotype Content Model and BIAS Map to Social Robotics
IEEE. 2019: 222–29
View details for Web of Science ID 000467295400029
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Using Screenshots to Predict Task Switching on Smartphones
ASSOC COMPUTING MACHINERY. 2019
View details for DOI 10.1145/3290607.3313089
View details for Web of Science ID 000482042102133
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#Science: The potential and the challenges of utilizing social media and other electronic communication platforms in health care.
Clinical and translational science
2019
Abstract
Electronic communication is becoming increasingly popular worldwide, as evidenced by its widespread and rapidly growing use. In medicine however, it remains a novel approach to reach out to patients. Yet, they have the potential for further improving current health care. Electronic platforms could support therapy adherence and communication between physicians and patients. The power of social media as well as other electronic devices can improve adherence as evidenced by the development of the app bant. Additionally, systemic analysis of social media content by Screenome can identify health events not always captured by regular health care. By better identifying these health care events we can improve our current health care system as we will be able to better tailor to the patients' needs. All these techniques are a valuable component of modern health care and will help us into the future of increasingly digital health care. This article is protected by copyright. All rights reserved.
View details for DOI 10.1111/cts.12687
View details for PubMedID 31392837
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The Fragmentation of Work, Entertainment, E-Mail, and News on a Personal Computer: Motivational Predictors of Switching Between Media Content
MEDIA PSYCHOLOGY
2018; 21 (3): 377–402
View details for DOI 10.1080/15213269.2017.1406805
View details for Web of Science ID 000439898900003
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Text Extraction and Retrieval from Smartphone Screenshots: Building a Repository for Life in Media
ASSOC COMPUTING MACHINERY. 2018: 948–55
View details for DOI 10.1145/3167132.3167236
View details for Web of Science ID 000455180700136
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Erratum to: Methods for evaluating medical tests and biomarkers.
Diagnostic and prognostic research
2017; 1: 11
Abstract
[This corrects the article DOI: 10.1186/s41512-016-0001-y.].
View details for PubMedID 31095132
View details for PubMedCentralID PMC6460744
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Touching a Mechanical Body: Tactile Contact With Body Parts of a Humanoid Robot Is Physiologically Arousing
JOURNAL OF HUMAN-ROBOT INTERACTION
2017; 6 (3): 118–30
View details for DOI 10.5898/JHRI.6.3.Li
View details for Web of Science ID 000424170700007
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The Use of Media in Media Psychology
MEDIA PSYCHOLOGY
2016; 19 (1): 49-71
View details for DOI 10.1080/15213269.2015.1030083
View details for Web of Science ID 000372192500003
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The Impact of Vivid Messages on Reducing Energy Consumption Related to Hot Water Use
ENVIRONMENT AND BEHAVIOR
2015; 47 (5): 570-592
View details for DOI 10.1177/0013916514551604
View details for Web of Science ID 000353209700005
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Increasing Energy Efficiency With Entertainment Media: An Experimental and Field Test of the Influence of a Social Game on Performance of Energy Behaviors
ENVIRONMENT AND BEHAVIOR
2015; 47 (1): 102-115
View details for DOI 10.1177/0013916513506442
View details for Web of Science ID 000345594700006
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Multitasking on a Single Device: Arousal and the Frequency, Anticipation, and Prediction of Switching Between Media Content on a Computer
JOURNAL OF COMMUNICATION
2014; 64 (1): 167-192
View details for DOI 10.1111/jcom.12070
View details for Web of Science ID 000337628100009
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Computer agents versus avatars: Responses to interactive game characters controlled by a computer or other player
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER STUDIES
2010; 68 (1-2): 57-68
View details for DOI 10.1016/j.ijhcs.2009.09.008
View details for Web of Science ID 000273311200004
- Government Uses for Games and Virtual Worlds: Optimizing Choices for Citizens and Government Workers in the Areas of Energy Efficiency, Educational Assessment, Worker Productivity, Health and Quality of Information Exchanges White House Office of Science and Technology Policy 2010
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Being in the Game: Effects of Avatar Choice and Point of View on Psychophysiological Responses During Play
MEDIA PSYCHOLOGY
2009; 12 (4): 348-370
View details for DOI 10.1080/15213260903287242
View details for Web of Science ID 000274637900002
- Being in the game: Effects of avatar choice and point of view on arousal responses during play Media Psychology 2009; 12 (4): 348-370
- Total Engagement: Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete Harvard Business School Press. 2009
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Leadership's online labs
HARVARD BUSINESS REVIEW
2008; 86 (5): 58-?
View details for Web of Science ID 000255356700017
- A marketplace for attention: Responses to a synthetic currency used to signal information importance in E-mail First Monday 2008; 13 (5)
- Leaderships Living Lab: Implications of Multiplayer Games for the Enterprise Harvard Business Review 2008
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The effect of user control on the cognitive and emotional processing of pictures
MEDIA PSYCHOLOGY
2007; 9 (3): 549-566
View details for Web of Science ID 000247271000004
- Foundations and opportunities for an interdisciplinary sciences of learning. The Cambridge Handbook of the Learning Sciences Cambridge University Press. 2006
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The new videomalaise: Effects of televised incivility on political trust
AMERICAN POLITICAL SCIENCE REVIEW
2005; 99 (1): 1-15
View details for Web of Science ID 000227684400001
- Learning theories and education: Toward a decade of synergy Handbook of Educational Psychology 2005; 2
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Perceptual bandwith
COMMUNICATIONS OF THE ACM
2000; 43 (3): 65-70
View details for Web of Science ID 000085566400021
- Social issues and the effects of high-bandwidth interactions Proceedings of the Internet2 Socio-Technical Summit 2000: 81–89
- The effects of animated characters on anxiety, task performance and evaluations of user interfaces Proceedings of the CHI 2000 Conference 2000
- The effects of screen size and message content on arousal and attention Media Psychology 1999; 1: 49-67
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Switching channels: The effects of television channels on the mental representations of television news
JOURNAL OF BROADCASTING & ELECTRONIC MEDIA
1998; 42 (1): 21-33
View details for Web of Science ID 000074066500002
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Negative video as structure: Emotion, attention, capacity, and memory
JOURNAL OF BROADCASTING & ELECTRONIC MEDIA
1996; 40 (4): 460-477
View details for Web of Science ID A1996WA32200002
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A bio-informational theory of emotion: Motion and image size effects on viewers
JOURNAL OF COMMUNICATION
1996; 46 (3): 66-84
View details for Web of Science ID A1996VD93000005
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Technology and roles: A tale of two TVs
JOURNAL OF COMMUNICATION
1996; 46 (2): 121-128
View details for Web of Science ID A1996UH04400007
- The Media Equation: How People Treat Computers, Television and New Media Like Real People and Places Cambridge University Press. 1996
- Hemispheres of scholarship: Psychological and other approaches to studying communication The audience and its landscape Westview Press. 1996: 265–280
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CAN COMPUTER PERSONALITIES BE HUMAN PERSONALITIES
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER STUDIES
1995; 43 (2): 223-239
View details for Web of Science ID A1995RZ74100004
- Designing experiments that assess psychological responses to media messages Measuring psychological responses to media Lawrence Erlbaum. 1994
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THE EFFECTS OF SCENE CHANGES AND SEMANTIC RELATEDNESS ON ATTENTION TO TELEVISION
COMMUNICATION RESEARCH
1993; 20 (2): 155-175
View details for Web of Science ID A1993KU97500001
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WE INTERRUPT THIS PROGRAM ... ATTENTION FOR TELEVISION SEQUENCES
HUMAN COMMUNICATION RESEARCH
1993; 19 (3): 368-387
View details for Web of Science ID A1993KM18300003
- We interrupt this program: Attention for television sequences Human Communication Research 1993; 19: 368-387
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THE EVENINGS BAD-NEWS - EFFECTS OF COMPELLING NEGATIVE TELEVISION-NEWS IMAGES ON MEMORY
JOURNAL OF COMMUNICATION
1992; 42 (2): 25-41
View details for Web of Science ID A1992HW20400002
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ON HOW WE STUDY AND WHAT WE STUDY
JOURNAL OF BROADCASTING & ELECTRONIC MEDIA
1992; 36 (2): 235-238
View details for Web of Science ID A1992JD19200010
- On how we study and what we study Journal of Broadcasting and Electronic Media 1992; 36: 235-238
- This evening’s bad news: Effects of compelling negative television news images on memory Journal of Communication 1992; 42
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MEDIA STUDIES AND PSYCHOLOGY
COMMUNICATION RESEARCH
1991; 18 (5): 597-600
View details for Web of Science ID A1991GJ93300001
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NEGATIVE AND POSITIVE TELEVISION MESSAGES - EFFECTS OF MESSAGE TYPE AND CONTEXT ON ATTENTION AND MEMORY
AMERICAN BEHAVIORAL SCIENTIST
1991; 34 (6): 679-694
View details for Web of Science ID A1991FY96300004
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COMBINING, DISTINGUISHING, AND GENERATING THEORIES IN COMMUNICATION - A DOMAINS OF ANALYSIS FRAMEWORK
COMMUNICATION RESEARCH
1991; 18 (2): 240-261
View details for Web of Science ID A1991FF67900006
- Positive and negative political advertising: Effectiveness of ads and perceptions of campaigns Television and political advertising: Psychological processes Lawrence Erlbaum Associates. 1991: 245–262
- Evaluation and memory for political candidates in televised commercials Television and political advertising: Psychological processes Lawrence Erlbaum Associates. 1991: 125–144
- Cognitive processing of media Special issue of Communication Research 1991; 18
- Emotion and memory responses to negative political advertising Television and political advertising: Psychological processes Lawrence Erlbaum Associates. 1991: 197–220
- Negative and positive television messages: Effects of message type and message context on attention and memory American Behavioral Scientist 1991: 679-694
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THEORIES ABOUT NEWS AND THEORIES ABOUT COGNITION - ARGUMENTS FOR A MORE RADICAL SEPARATION
AMERICAN BEHAVIORAL SCIENTIST
1989; 33 (2): 191-198
View details for Web of Science ID A1989AX05400011
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EMOTIONAL TELEVISION SCENES AND HEMISPHERIC-SPECIALIZATION
HUMAN COMMUNICATION RESEARCH
1989; 15 (4): 493-508
View details for Web of Science ID A1989U859500001
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INFLUENCE OF STORY SCHEMA DEVELOPMENT ON CHILDRENS ATTENTION TO TELEVISION
COMMUNICATION RESEARCH
1989; 16 (3): 352-374
View details for Web of Science ID A1989AC00500003
- Influence of story schema development on children's attention to television Communication Research 1989; 16: 352-374
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HEMISPHERICALLY LATERALIZED EEG AS A RESPONSE TO TELEVISION COMMERCIALS
JOURNAL OF CONSUMER RESEARCH
1988; 15 (2): 185-198
View details for Web of Science ID A1988Q202300003
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CITATION NETWORKS OF COMMUNICATION JOURNALS, 1977-1985 - CLIQUES AND POSITIONS, CITATIONS MADE AND CITATIONS RECEIVED
HUMAN COMMUNICATION RESEARCH
1988; 15 (2): 256-283
View details for Web of Science ID A1988R508800004
- Communication and children: Development of language, communicative competence, and understanding of media Handbook of communication science Sage. 1987: 619–650
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WATCHING TELEVISION - EXPERIMENTS ON THE VIEWING PROCESS
COMMUNICATION RESEARCH
1986; 13 (3): 343-361
View details for Web of Science ID A1986D765200004
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EEG ACTIVITY AND THE PROCESSING OF TELEVISION COMMERCIALS
COMMUNICATION RESEARCH
1986; 13 (2): 182-220
View details for Web of Science ID A1986C812200002
- Effects of Mass Communication Science Research Associates, Inc.. 1986
- Attention to local and global complexity in television messagesCommunication yearbook Communication yearbook 10 Sage. 1986
- Attention to television: Psychological theories and chronometric measures Perspectives on media effects Lawrence Erlbaum Associates. 1986
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ATTENTION TO TELEVISION - INTRASTIMULUS EFFECTS OF MOVEMENT AND SCENE CHANGES ON ALPHA-VARIATION OVER TIME
INTERNATIONAL JOURNAL OF NEUROSCIENCE
1985; 27 (3-4): 241-255
Abstract
Central and occipital EEG alpha were used as an on-line measure of momentary changes in covert attention during television viewing. Alpha was recorded during nine 30-second commercials shown embedded in a half-hour situation comedy. Two time series were constructed for data analysis. A stimulus series consisted of codes representing the presence or absence of scene changes or person and object movement for each half-second interval of the commercials. The alpha series consisted of median alpha scores for each half-second interval, aggregated across 26 subjects. The alpha series was regressed on the movement and scene change series, both of which produced significant increments in R, even after autocorrelational effects inherent in the alpha series were removed. As a validity check on the attentional interpretation of alpha, it was shown that mean alpha for each commercial was significantly (negatively) correlated with recall and recognition of commercial contents. The results are discussed in terms of their implications for further use of continuously-recorded alpha in research on factors that influence attention to television.
View details for Web of Science ID A1985C649200008
View details for PubMedID 4044133
- Memory effects of over-time measures of viewer liking and activity during programs and commercials Advances in consumer research Association for Consumer Research. 1985
- Effects of program context on the processing of television commercials Proceedings of the American Academy of Advertising 1985
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HISTORICAL TRENDS IN RESEARCH ON CHILDREN AND THE MEDIA - 1900-1960
JOURNAL OF COMMUNICATION
1985; 35 (2): 118-133
View details for Web of Science ID A1985APA6500013
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MESSAGE COMPLEXITY AND ATTENTION TO TELEVISION
COMMUNICATION RESEARCH
1985; 12 (4): 427-454
View details for Web of Science ID A1985ATP5600001
- Trends in children’s television The future of children's television Boys Town. 1984: 15–28
- Television's influence on children's encoding of person information Human Communication Research 1983; 10: 257-268
- Recurring issues in research on children and media Education Technology 1983; 23: 5-8
- Now you see them, now you don't: Demonstrating effects of communication programs Public Relations Quarterly, Fall 1983
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A BIBLIOMETRIC EVALUATION OF CORE JOURNALS IN COMMUNICATION-RESEARCH
HUMAN COMMUNICATION RESEARCH
1983; 10 (1): 119-136
View details for Web of Science ID A1983RL35500006
- 'Fraught with such great possibilities': The historical relationship of communication research to mass media regulation Proceedings of the tenth annual telecommunications policy research conference 1983: 19–52
- Children's person perception: Generalization from television to real people Human Communication Research 1982; 8: 317-326
- Social cognition and mass communication Social cognition and communication 1982: 287–326
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CHILDREN AND TELEVISION-NEWS
JOURNALISM QUARTERLY
1980; 57 (1): 45-?
View details for Web of Science ID A1980JX57800007
- The nature of mass media effects Television and social behavior: Beyond violence and children Lawrence Erlbaum Associates. 1980: 17–54
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LEARNING FROM A TELEVISION-NEWS STORY
COMMUNICATION RESEARCH
1980; 7 (1): 121-135
View details for Web of Science ID A1980JT41500006
- Children's impressions of television characters Proceedings of the sixth annual telecommunications policy research conference 1979
- The dimensional structure of children's perceptions of television characters: A replication Human Communication Research 1979; 5: 247-256
- Children's understanding of television people Children communicating: Media and development of thought, speech and understanding Safe. 1979: 115–156
- Children's perceived reality of television and effects of TV on social behavior Journalism Quarterly 1978; 55: 682-689
- A multidimensional measure of children's identification with television characters Journal of Broadcasting 1978; 22: 71-86
- Investigating the assumptions of uses and gratifications research Communication Research 1977; 4: 321-338
- Children's perceptions of television characters Human Communication Research 1977; 3: 113-117
- Linking dramatic TV content to children's occupational sex role stereotypes Journal of Broadcasting 1976; 20: 35-50
- Children and the perceived reality of television Journal of Social Issues 1976; 32: 86-97
- Children's television and the economically disadvantaged child: Research findings and policy implications The federal role in children's television programming Institute for Communication Research. 1975