Yewon Kim
Assistant Professor of Marketing at the Graduate School of Business
Academic Appointments
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Assistant Professor, Marketing
2025-26 Courses
- Marketing Management
MKTG 240 (Win) -
Independent Studies (4)
- Doctoral Practicum in Research
MKTG 699 (Aut, Win, Spr, Sum) - Doctoral Practicum in Teaching
MKTG 698 (Aut, Win, Spr, Sum) - Individual Research
GSBGEN 390 (Aut, Win, Spr) - PhD Directed Reading
ACCT 691, FINANCE 691, MGTECON 691, MKTG 691, OB 691, OIT 691, POLECON 691 (Aut, Win, Spr, Sum)
- Doctoral Practicum in Research
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Prior Year Courses
2023-24 Courses
- Empirical Analysis of Dynamic Decision Contexts
MKTG 645 (Win)
2022-23 Courses
- Marketing Management
MKTG 240 (Win)
- Empirical Analysis of Dynamic Decision Contexts
All Publications
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Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India
MARKETING SCIENCE
2022
View details for DOI 10.1287/mksc.2022.1358
View details for Web of Science ID 000804392700001