Yewon Kim

Assistant Professor of Marketing at the Graduate School of Business

On Leave from 10/01/2024 To 06/30/2025

Academic Appointments

Assistant Professor, Marketing

Contact

Academic
yewonkim@stanford.edu

University - Faculty Department: Graduate School of Business - Faculty Position: Asst Professor

Additional Info

Mail Code: 4800

2024-25 Courses

Independent Studies (4)
- Doctoral Practicum in Research
  MKTG 699 (Aut, Win, Spr, Sum)
- Doctoral Practicum in Teaching
  MKTG 698 (Aut, Win, Spr, Sum)
- Individual Research
  GSBGEN 390 (Aut, Win, Spr)
- PhD Directed Reading
  ACCT 691, FINANCE 691, MGTECON 691, MKTG 691, OB 691, OIT 691, POLECON 691 (Aut, Win, Spr, Sum)
Prior Year Courses
2023-24 Courses
- Empirical Analysis of Dynamic Decision Contexts
  MKTG 645 (Win)
2022-23 Courses
- Marketing Management
  MKTG 240 (Win)
2021-22 Courses
- Marketing Management
  MKTG 240 (Win)

Stanford Advisees

Doctoral Dissertation Reader (AC)
Yifan Yang

All Publications

Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India MARKETING SCIENCE Kim, Y., Chintagunta, P. K., To, B. 2022

View details for DOI 10.1287/mksc.2022.1358

View details for Web of Science ID 000804392700001